Brand Tone

Functional, Reassuring, and Comfort-Oriented

Brand Values

• •Innovation and Practicality
• •Customer-Centricity
• •Comfort and Well-being
• •Quality and Durability

Best Practices

• •Lead with the Benefit: Always start with the problem you are solving or the comfort you are providing. Use active, benefit-driven language like "Alleviate," "Enhance," and "Improve."
• •Keep it Clear and Simple: Avoid jargon. The product is straightforward, and the language should be as well. The copy should be easy for anyone to understand, focusing on the practical advantages.
• •Reinforce Trust at Every Opportunity: Mention the warranty, money-back guarantee, and free shipping where relevant, such as in social media bios, email footers, and product pages. This consistently reassures the customer.
• •Use a Supportive and Empathetic Voice: Acknowledge the discomfort the customer might be feeling ("awkward angles," "discomfort," "strain") and position Tanshon as the caring and effective solution.
• •Ensure Visuals Match the Tone: All imagery and videos should reflect comfort, relaxation, and the practical application of the product. The visual identity should be clean, calm, and professional to align with the reassuring and functional tone of the copy.

Social Perception

The brand is perceived as niche and specific, with developing but positive engagement, and a clear, professional presentation.

Copy Examples

• •Headline: Say Goodbye to Awkward Angles. Body: The Tanshon footrest provides the perfect, stable support for flawless pedicures and ultimate relaxation. Your comfort is our priority.
• •Headline: The Salon Upgrade Your Clients Will Love. Body: Elevate your client experience with Tanshon. Our foldable, stackable footrests offer unparalleled comfort and are designed for the modern salon.
• •Headline: Finally, At-Home Pedicures Without the Strain. Body: Stop contorting and start relaxing. Tanshon is ergonomically designed to alleviate discomfort, so you can focus on the perfect polish.
• •Headline: More Than a Footrest. It's Your Personal Comfort Companion. Body: Whether it's for pedicures, propping up your heels at your desk, or simply kicking back, Tanshon's versatile design is here to support you.
• •Headline: Comfort You Can Count On. Guaranteed. Body: With a 45-day money-back guarantee and a 1-year warranty, you can experience the difference Tanshon makes, risk-free.