Brand Tone

Innovative, Modern, Confident, Empowering, Approachable, Friendly, Results-Oriented, Efficacious, Educational, Supportive, Aspirational, Chic

Brand Values

• •Innovation
• •Quality & Efficacy
• •Health & Safety
• •Skincare-Focused
• •Vegan & Cruelty-Free
• •Inclusivity
• •Customer-Centricity
• •Transparency

Best Practices

• •Embrace "Tan-Care" Terminology: Consistently use and explain the concept of "tan-care" to reinforce the unique selling proposition of combining tanning with skincare benefits. This differentiates Tanrevel® from traditional self-tanners.
• •Highlight Innovation & Ease: Always emphasize the technological aspect (e.g., "steam-based technology," "press of a button") and the simplicity and speed of achieving results. Use active, confident language.
• •Focus on Natural, Healthy Glow: Avoid terms associated with "fake" tans. Instead, use words like "sun-kissed," "radiant," "natural-looking," "healthy glow," and connect it to the absence of harmful UV exposure.
• •Maintain an Empowering & Inclusive Voice: Use language that makes everyone feel welcome and capable of achieving great results (e.g., "for every body," "on your own terms," "customize your glow"). Connect the tan to feelings of confidence and well-being.
• •Stay Visually Aligned & Benefit-Driven: Ensure copy complements the chic, modern visuals seen on Instagram and TikTok. Focus on the end benefit for the user – not just the product features, but how the product will make them look and feel (e.g., "beautifully radiant skin," "perfect tan," "confidence").

Social Perception

Generally viewed as a high-quality, innovative self-tanning brand that delivers natural-looking results. The ease of use of the spray-tan devices is often highlighted.

Copy Examples

• •Headline: Revolutionize Your Radiance. Effortless Glow, Zero Sun. Body: Tired of complicated tanning routines? Tanrevel® combines cutting-edge steam-based technology with nourishing skincare to give you a flawless, natural-looking tan in just 60 seconds. No streaks, no orange tones, just your best glow, on your terms. Vegan, PETA-certified, and packed with skin-loving vitamins. Get ready to #RevelInLife. CTA: Discover Your Perfect Tan
• •Headline: Your Sun-Kissed Secret Weapon. Tech-Powered Tan, Skin-First Care. Body: Why choose between a gorgeous tan and healthy skin? With Tanrevel®, you get both. Our innovative "tan-care" system infuses your skin with beneficial ingredients while delivering a buildable, sunless tan. Press a button, unveil your glow. It’s the smart way to tan. CTA: Shop Tan-Care Now
• •Headline: Glow Up, Simplified. From Zero to Sun-Kissed in Seconds. Body: Life’s too short for patchy tans and sun damage. Tanrevel® offers the ultimate at-home spray tan experience for a consistently even, radiant finish. Perfect for all skin tones and designed for the modern glow-getter. What are you waiting for? CTA: Find Your Shade
• •Headline: Confidence Looks Good On You. So Does This Tan. Body: Step into your most confident self with a Tanrevel® glow. Our easy-to-use devices and specially formulated solutions ensure a beautiful, natural-looking tan that empowers you to shine. Because when you look good, you feel unstoppable. CTA: Unleash Your Glow
• •Headline: The Future of Tan is Here. (And It's Vegan!) Body: Experience the next generation of self-tanning. Tanrevel® merges advanced technology with luxurious, PETA-certified vegan formulas. Achieve salon-quality results that nourish your skin and respect the planet. Get your glow the smart way. CTA: Join the Tanrevelution