Brand Tone

transactional, value-driven, and informative

Brand Values

• •Affordability/Value
• •Selection/Choice
• •Customer Support (Pre-Sale)
• •Convenience
• •Transparency (Limited but Notable)
• •Quality (by association)

Best Practices

• •Prioritize Value and Clarity: Always lead with or prominently feature price benefits, discounts, and guarantees. Use clear, direct language that is easy to understand and focuses on the practical benefits of purchase (e.g., "Save 30-36%," "Free Shipping").
• •Be Informative and Supportive: Integrate helpful information naturally. Refer to buyer's guides, expert support, and product features that aid decision-making. This builds trust and reinforces the brand as a knowledgeable seller.
• •Maintain a Professional and Direct Voice: Avoid overly casual, slangy, or emotionally charged language. The tone should be straightforward and business-like, reflecting a company that is serious about its products and pricing.
• •Focus on Choice and Product Range: Emphasize the variety of brands and models available. This caters to the customer's desire to find the "perfect" bed for their specific needs and budget.
• •Handle Health Aspects with Caution (if at all in ads): Given the product's controversial nature and the brand's own blog, advertising copy should avoid making health benefit claims. If safety is mentioned, it should be in the context of product features (e.g., manufacturer's guidelines, quality components) rather than downplaying inherent UV risks. For general website content, continue the existing approach of acknowledging risks if the topic is discussed.

Social Perception

Due to the lack of significant independent reviews or a strong social media presence, the direct social perception of Tanning Beds Direct as a specific brand is likely limited. Customers who find them probably perceive them as an online discounter of tanning equipment. The products Tanning Beds Direct sells (tanning beds) are subject to significant social scrutiny and negative perception from health authorities and a large segment of the public due to well-documented health risks, particularly skin cancer.

Copy Examples

• •Headline: Get Your Glow at Home: Top Tanning Beds, Direct Prices. Body: Why pay salon prices? Tanning Beds Direct offers a wide selection of ESB, Solar Storm, and more, all at 30-36% off. Explore our Buyer's Guide and finance your perfect tan today!
• •Headline: Lowest Price Guaranteed on Your New Tanning Bed. Body: Achieve that sun-kissed look year-round. With our Lowest Price Promise, extensive range of home and commercial beds, and expert advice, Tanning Beds Direct makes ownership easy and affordable.
• •Headline: Quality Tanning Beds Shipped Free. Find Your Ideal Model. Body: From compact home units to professional stand-up booths, discover leading brands at unbeatable prices. Need help choosing? Our experts are ready. Plus, enjoy free shipping in the mainland US.
• •Headline: Your Trusted Source for Home Tanning Solutions. Body: Tanning Beds Direct delivers affordability and choice. Browse our collection of quality tanning beds, benefit from our easy financing, and tan confidently on your own schedule.
• •Headline: Invest in Your Tan: Unbeatable Deals & Expert Support. Body: Ready for the convenience of at-home tanning? We provide top-brand tanning beds with significant savings and the guidance you need to make the right choice. Shop Tanning Beds Direct now!