Brand Tone

Knowledgeable & Authoritative, Traditional & Trustworthy, Friendly & Approachable, Quality-Oriented & Discerning, Community-Minded

Brand Values

• •Heritage & Tradition
• •Quality & Expertise
• •Customer Service
• •Independence
• •Community & Responsibility
• •Adaptability & Relevance

Best Practices

• •Embrace Heritage with a Modern Voice: Reference the long history (e.g., "Since 1842," "fourth-generation family") but ensure the language remains clear, accessible, and not old-fashioned. Avoid overly stuffy or archaic terminology.
• •Balance Expertise with Approachability: Share knowledge confidently (e.g., "Our experts recommend," "This vintage offers notes of...") but always in a way that educates and invites, rather than intimidates. Use plain English where possible, explaining any technical wine terms simply.
• •Prioritize "Traditional Service" in Messaging: Consistently weave in phrases that reflect commitment to customer care, personal advice, and reliability (e.g., "friendly advice," "personally selected," "delivered with care").
• •Highlight Quality and Curation: Emphasize the careful selection process, the quality of the wines, and any awards or accolades. This reinforces the value proposition beyond just selling a product.
• •Maintain a Consistent Persona Across Platforms: While the format may change (e.g., a visual Instagram post vs. a detailed blog), the core voice – knowledgeable, trustworthy, friendly, and quality-focused – should remain recognizable to the audience.

Social Perception

Highly Reputable & Award-Winning, Trusted Source, Traditional but Modern, Premium but Accessible, Community-Focused

Copy Examples

• •Headline: Experience 180 Years of Wine Expertise in Every Bottle. Body: Since 1842, Tanners has been a family of wine merchants dedicated to bringing you exceptional wines with traditional service you can trust. Explore our curated collection and find your new favourite. Call to Action: Discover Our Heritage Collection.
• •Headline: More Than Just Wine, It's a Tanners Tradition. Body: From celebrated vineyards to your table, our passion for quality and personal service has been passed down through four generations. Let our friendly experts guide you. Call to Action: Chat with Our Wine Advisors Today.
• •Headline: The Perfect Pour, Backed by Decades of Knowledge. Body: Unsure which wine to choose? At Tanners, we combine nearly two centuries of expertise with a genuine love for helping you discover the ideal bottle for any occasion. Award-winning wines, delivered with care. Call to Action: Explore Our Award Winners.
• •Headline: Your Trusted Partner in Wine Since 1842. Body: As fiercely independent, family-run merchants, we offer honest advice and a handpicked selection you won't find elsewhere. Experience the Tanners difference. Call to Action: Shop Our Exclusive Selections.
• •Headline: From Our Cellar to Yours: A Legacy of Quality & Service. Body: Tanners Wines invites you to share in our rich history. Enjoy exceptional wines, carefully selected and delivered with the personal touch that has defined us for generations. Call to Action: Find a Tanners Branch Near You or Shop Online.