Brand Tone

Authentic & Down-to-Earth, Passionate & Proud, Customer-Focused & Friendly, Informative & Trustworthy, Slightly Informal but Professional

Brand Values

• •Quality
• •Freshness
• •Family
• •Sustainability
• •Customer Satisfaction
• •Alaskan Heritage
• •Hard Work & Dedication

Best Practices

• •Embrace Storytelling: Consistently weave in the family narrative, the Alaskan origin, and the "ocean-to-table" journey. This reinforces authenticity and connection.
• •Prioritize "Fresh" and "Wild": These are core differentiators. Ensure they are prominent in product descriptions, social media, and all marketing materials.
• •Use "We" and "Our Family": Speak from the family's perspective to maintain a personal, down-to-earth, and trustworthy voice. Avoid overly corporate or impersonal language.
• •Show, Don't Just Tell: Utilize high-quality visuals (photos and videos) of the seafood, the Alaskan landscape, and the family/team in action to support the brand's claims of quality and authenticity.
• •Engage Genuinely: Respond to customer reviews and social media comments in a friendly, appreciative, and helpful manner, reinforcing the customer-focused value. Share customer testimonials and stories when appropriate.

Social Perception

Highly Regarded for Quality & Freshness, Trusted Source for Authentic Alaskan Seafood, Appreciation for Family-Run Aspect, Reliable Shipping, Positive Customer Service Experiences, Premium Product

Copy Examples

• •Headline: From Alaskan Waters to Your Table, Overnight. Body: Experience the true taste of the wild. At Tanner's, our family hand-selects, processes, and flash-freezes the freshest Alaskan seafood, ensuring it arrives at your door as pristine as the moment it left the ocean. Taste the Tanner's difference.
• •Headline: Wild-Caught. Family-Run. Unforgettable Flavor. Body: For generations, the Alaskan seas have provided. Our family is proud to bring that bounty directly to you – from our hands to your home. Savor the quality that only comes from dedication and the wild heart of Alaska.
• •Headline: More Than Seafood, It's a Taste of Alaska. Body: Remember that trip to Alaska? Or dream of making it one day? Let Tanner's bring a piece of that pristine wilderness to your kitchen. Every bite of our sustainably sourced seafood tells a story of icy waters and our family's commitment to the finest catch.
• •Headline: The Tanner Family Promise: Only the Best, From Our Shore to Your Door. Body: We don't own the boats, we choose the catch. This allows us to be incredibly selective, ensuring every salmon, crab, and halibut that bears the Tanner's name is the absolute peak of freshness and quality. It's a promise from our family to yours.
• •Headline: Fuel Your Health, Delight Your Palate. Body: Discover the rich, natural goodness of wild Alaskan seafood. Packed with Omega-3s and unparalleled flavor, Tanner's delivers a healthy indulgence you can feel good about. It's not just food, it's nature's finest, brought to you by a family that cares.