Brand Tone

Artisanal & Passionate, Authentic & Honest, Timeless & Enduring, Proud & Confident, Refined & Understated

Brand Values

• •Craftsmanship
• •Quality
• •Durability & Longevity
• •Sustainability & Ethical Practices
• •Provenance & Heritage
• •Authenticity
• •Timeless Design

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in the story of traditional techniques, the skill of the artisans, and the Devon workshop. Use words like 'handcrafted,' 'artisan,' 'traditional,' 'time-honoured,' 'legacy.'
• •Highlight Material Provenance and Quality: Be specific about the types of leather used (oak bark tanned, Italian full grain) and their unique qualities. Mention the natural tanning processes and the durability this imparts.
• •Speak to Longevity and Timelessness: Use phrases that evoke enduring value, such as 'built to last,' 'contemporary heirloom,' 'cherished for generations,' 'timeless style.' Avoid trendy or fleeting language.
• •Maintain an Authentic and Passionate Voice: Write with genuine appreciation for the craft and materials. Be transparent about sustainable and ethical practices, as this is a core value.
• •Focus on Sensory Details and Understated Luxury: Describe the feel, the smell, and the visual character of the leather. Let the inherent quality of the products convey luxury without overt claims. The tone should be confident yet refined.

Social Perception

A provider of high-quality, exceptionally well-made leather goods. A brand committed to traditional craftsmanship and heritage. Trustworthy and offering excellent customer service. Ethical and conscious of sustainability. A premium brand, with prices reflecting the quality and handmade nature of the products. Distinctly British, with a strong connection to its Devon roots. The brand resonates with those who appreciate 'buy it for life' products and the story behind what they purchase.

Copy Examples

• •Headline: Heirlooms in the Making. Crafted by Hand, Cherished for Generations. Body: At Tanner Bates, we don’t just make leather goods; we craft future heirlooms. Each wallet, belt, and bag is born from centuries of tradition in our Devon workshop, using the finest oak bark tanned leather. Feel the difference that time, dedication, and true British craftsmanship make. Own a piece that tells a story – your story.
• •Headline: The Soul of Leather, The Hand of the Artisan. Body: Discover the rich aroma and supple strength of full-grain, naturally tanned leather. Our master artisans in Dartington pour their skill and passion into every stitch, creating timeless pieces that grow more beautiful with every year. Tanner Bates: Beyond accessory, beyond trend. This is legacy.
• •Headline: Sustainably Sourced. Traditionally Crafted. Unmistakably Tanner Bates. Body: We believe true luxury is kind to the planet. Our leathers are a conscious choice – a byproduct of the meat industry, tanned using age-old natural methods. Experience the enduring quality of pieces made with respect for materials, heritage, and a lighter footprint.
• •Headline: More Than a Belt. A Testament to British Craft. Body: Each Tanner Bates belt is cut, stitched, and finished by hand in our Devon workshop. We select only the most characterful and durable leathers, paired with solid brass or stainless steel buckles. It’s not just a belt; it’s a daily reminder of quality that endures, proudly made in Great Britain.
• •Headline: Invest in Forever. The Patina of a Life Well-Lived. Body: Our naturally tanned leather is chosen for the unique patina it will develop over time, a canvas reflecting your journey. These aren't fast-fashion items; they are companions for life, handcrafted with meticulous care to be by your side, adventure after adventure. Choose Tanner Bates for enduring style and substance.