Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Community-Focused, Informative & Helpful, Playful & Modern

Brand Values

• •Passion for Manga & Japanese Culture
• •Authenticity
• •Wide Selection & Accessibility
• •Community Building
• •Customer Service
• •Transparency
• •Inclusivity
• •Sustainability

Best Practices

• •Speak the Language of Fans: Use terminology, references, and inside jokes that resonate with the manga, manhwa, and anime community. Incorporate popular fan expressions and emojis (e.g., 🫶🏼, ✨, 🔥) naturally.
• •Maintain Enthusiasm and Passion: Let genuine love for the products shine through in every piece of copy. Use exclamation points appropriately and convey excitement about new releases, events, and community interactions.
• •Prioritize Community Interaction: Frame copy to encourage engagement. Ask questions, run polls, and respond to comments and messages in a friendly, approachable manner. Highlight user-generated content when possible.
• •Be Inclusive and Welcoming: Ensure language is welcoming to all fans, regardless of their level of knowledge or a specific niche they enjoy. Emphasize the store as a safe space for everyone in the community.
• •Stay Authentic and Transparent: Continue to be open about product sourcing, stock levels, and company news. If there are delays or issues, communicate them honestly and with the same friendly tone. Reinforce the "by fans, for fans" ethos.

Social Perception

A Haven for Manga Fans, Reliable & Trustworthy, Community Hub, Knowledgeable & Passionate Staff, Innovative, Growing & Responsive

Copy Examples

• •Instagram Post (New Release): 🚨 NEW ARRIVAL ALERT! 🚨 Your next obsession just landed at Tankobonbon! Freshly unboxed and waiting to transport you to another world. 🔥 Whether you're a seasoned collector or just starting your manga journey, we've got the stories you crave. Come grab your copy online or dive into our shelves at the Cavite store & lounge! Who’s excited?! 🙋‍♀️🙋‍♂️ #Tankobonbon #MangaLove #NewRelease #ByFansForFans #GetYourReadOn
• •TikTok Video Script (Store Tour/Lounge Highlight): (Upbeat, trending music) POV: You found your happy place! ✨📚 Endless manga, cozy vibes, yummy snacks, and a community that gets it. This is Tankobonbon! 🤘 From the latest hits to hidden gems, come read, shop, and hang out with us in Cavite. Online store's always open too! 😉 Link in bio! #TankobonbonLounge #MangaParadise #Bookworm #OtakuLife #TaraSaSouth
• •Facebook Ad (Promoting Wide Selection): Beyond the mainstream! 🌟 At Tankobonbon, we celebrate ALL stories. Explore our huge collection of English-translated Manga, Manhwa, Manhua, Light Novels, Artbooks, BL, GL, and more! Authentic, direct from publishers, and delivered to your door (or waiting for you in our Cavite store!). What hidden gem will you discover next? Shop now: tankobonbon.com #Tankobonbon #DiverseReads #MangaCommunity #AuthenticManga #BookHaul
• •Twitter Post (Community Engagement): Hey #MangaTwitter! 👋 What series are you currently binge-reading? We're always looking for what our Tankobonbon fam is loving! Drop your recs below 👇 and maybe you'll see it featured in-store or online soon! 😉 #TankobonbonConnects #MangaRecommendations #WeAreListening #AnimeCommunity
• •Website Banner (Highlighting Values): Tankobonbon: Your Official Source for All Things Manga! 💖 Founded by fans, for fans – we bring you authentic English-translated manga, manhwa, and more. Dive into our vast collection, join our passionate community, and experience the love for Japanese culture with us. Shop online or visit our unique manga lounge in Cavite! #PassionForManga #AuthenticityGuaranteed #CommunityLove