Brand Tone

Professional, trustworthy, and experienced, with an undercurrent of being customer-focused and down-to-earth.

Brand Values

• •Quality
• •Customer Service/Care
• •Reliability/Trustworthiness
• •Affordability/Fair Pricing
• •Experience/Expertise
• •Legacy and Dedication

Best Practices

• •Emphasize Reliability and Durability: Consistently use words like 'reliable,' 'durable,' 'quality,' 'trusted,' and 'built to last' to reinforce the dependability of the products.
• •Highlight Experience and Expertise: Regularly mention the company's long history (since 1969), UL listing, and the knowledge of the team. Phrases like 'decades of experience' or 'expert solutions' can be effective.
• •Maintain a Professional yet Accessible Voice: While the subject is industrial, the language should be clear, direct, and avoid overly technical jargon where possible, especially in broader communications. The 'About Us' page has a slightly more personal touch ('Say hello') which can be balanced with professional product descriptions.
• •Focus on Customer Benefits: Frame product features in terms of how they benefit the customer (e.g., 'ensure uninterrupted operations,' 'save money in the long run,' 'peace of mind').
• •Be Solution-Oriented: Position Mills Equipment Co. not just as a seller of tanks, but as a provider of solutions to fuel storage challenges, offering support and expert advice. The blog is a good example of this.

Social Perception

Positive among industry verifiers. Established and Stable. Specialized Expert. Limited Public Online Buzz.

Copy Examples

• •Headline: Need Fuel Storage You Can Count On? Mills Equipment Delivers. Body: For over 55 years, Mills Equipment Co. has been the trusted source for high-quality, durable fuel tanks in Colorado. We provide reliable storage solutions at fair prices, backed by unparalleled customer service. Secure your fuel, secure your operations. Contact us for a quote today.
• •Headline: Quality Tanks. Fair Prices. Expert Service. That's the Mills Promise. Body: At Mills Equipment Co., we don't just sell tanks; we provide peace of mind. Our UL-listed fuel storage solutions are built to last, ensuring your operations run smoothly. With a legacy of craftsmanship since 1969, trust our experienced team for all your petroleum equipment needs.
• •Headline: Powering Colorado's Industries Since 1969. Body: From farms to construction sites, Mills Equipment Co. understands your fuel storage challenges. Our robust tanks and equipment are designed for durability and safety. Let our decades of expertise work for you. Explore our solutions at millsequipment.com.
• •Headline: Don't Let Fuel Storage Be a Weak Link. Strengthen It with Mills Equipment. Body: Your fuel is critical. Ensure it's stored safely and efficiently with Mills Equipment Co. We offer a range of high-quality tanks and expert advice, all aimed at providing you with the best value and unwavering support. Experience the Mills difference.
• •Headline: The Legacy of Quality Continues: Mills Equipment Co. Body: With new leadership building on a 55-year foundation of excellence, Mills Equipment Co. remains committed to providing Colorado with top-tier fuel tanks and exceptional service. We're dedicated to your satisfaction and the reliability of your fuel systems.