Brand Tone

Elegant & Artistic, Friendly & Approachable, Passionate & Knowledgeable, Customer-Centric

Brand Values

• •Quality & Freshness
• •Creativity & Design Excellence
• •Customer Satisfaction
• •Community Engagement
• •Reliability

Best Practices

• •Embrace Elegant Language with a Warm Touch: Use descriptive and evocative words that reflect the beauty and artistry of the flowers (e.g., "exquisite," "handcrafted," "vibrant," "delicate") while maintaining a friendly and approachable tone in customer interactions and calls to action.
• •Highlight Passion and Expertise: Share insights into floral care, design processes, or the stories behind certain flowers. This reinforces their knowledge and passion, building trust and engaging customers beyond just a transaction. Use phrases like "Crafted with passion," "Our expert florists," "Discover the art of..."
• •Focus on the Customer's Experience and Emotions: Frame copy around how the flowers will make the recipient feel or how they can enhance an occasion. Use phrases like "Brighten someone's day," "Create lasting memories," "The perfect expression of..."
• •Maintain Visual and Verbal Consistency: Ensure that the language used in all communications (website, social media, emails, ads) aligns with the elegant and artistic visual branding. The tone should feel like a natural extension of the beautiful imagery.
• •Be Authentic and Approachable in Community Engagement: When responding to comments, messages, or conducting workshops, let the friendly and helpful personality of the brand shine through. Use a conversational yet professional tone. Encourage interaction and make customers feel valued.

Social Perception

Positive Reputation, Reliable & Professional, Artistic & Skilled, Community-Focused (Local)

Copy Examples

• •Headline: "Experience Artistry in Every Bloom. Discover Tanit Florist." Body: "At Tanit Florist, we don't just arrange flowers; we craft emotions. Each petal, each stem is chosen with care and artistry to bring your vision to life. Let us add a touch of elegance to your special moments. Visit us in Irvine or explore our collections online." Call to Action: Shop Now & Let Beauty Blossom.
• •Social Media Post (Instagram - with a stunning floral image): "Bathed in morning light, these beauties are ready to tell a story. ✨ What feelings do flowers evoke for you? Share your thoughts below! #TanitFlorist #FloralArt #FreshBlooms #IrvineFlorist #ElegantDesigns #FlowerLove"
• •Email Subject: "More Than Just Flowers, It's a Tanit Florist Experience." Body: "Hello [Customer Name], Looking for a way to express what words can't? Our handcrafted floral arrangements are designed with passion and an eye for detail, ensuring your gesture is both beautiful and memorable. From vibrant bouquets to elegant centerpieces, discover the Tanit Florist difference. P.S. Join our upcoming floral workshop and unlock your inner artist!" Call to Action: Explore Our Latest Creations | Sign Up for a Workshop
• •Website Banner for a Seasonal Collection: "Celebrate [Season/Holiday] with Breathtaking Blooms by Tanit Florist. Handcrafted designs, delivered fresh to your door. Because every occasion deserves the touch of natural elegance." Call to Action: Shop the [Season/Holiday] Collection
• •Facebook Ad targeting local event planners: "Planning an event in Irvine? Let Tanit Florist elevate your occasion with bespoke floral designs that breathe life and artistry into any space. We partner with you to create unforgettable atmospheres. Friendly consultations and reliable service, guaranteed. #TanitEvents #IrvineEventFlorist #FloralDesignExperts" Call to Action: Get a Free Consultation