Brand Tone

Friendly and Approachable, Service-Oriented, Celebratory and Romantic, Direct and Promotional

Brand Values

• •Quality: Providing fresh, beautiful floral arrangements.
• •Customer Satisfaction: Going "above and beyond" for customers and ensuring a positive experience.
• •Reliability and Convenience: Offering same-day delivery and easy ordering.
• •Creativity and Uniqueness: Striving to create unique floral arrangements.
• •Celebration of Life's Moments: Helping customers mark special occasions with flowers.

Best Practices

• •Always Be Warm and Welcoming: Start and end communications with a friendly and approachable tone. Use inclusive language.
• •Highlight Service and Reliability: Consistently mention key service benefits like "same-day delivery," "freshness guaranteed," and "custom designs" to reinforce dependability.
• •Focus on Emotion and Occasion: Connect flowers with the emotions and events they represent. Use evocative language that speaks to celebration, love, sympathy, and appreciation.
• •Keep it Visually Inspired: Let the beauty of the flowers inspire the language. Use descriptive adjectives that paint a picture for the customer (e.g., vibrant, delicate, lush, breathtaking).
• •Clear and Direct Calls to Action: While being friendly, ensure that the desired action is clear to the customer (e.g., "Order Now," "Visit Our Website," "Call Us Today").

Social Perception

Positive Customer Experiences: Customers generally report high satisfaction with the products and service, often highlighting the beauty of the arrangements and the helpfulness of the staff. Local Go-To Florist: Perceived as a reliable local florist in the Irvine, CA area for various floral needs. Responsive: Praised for good communication and service.

Copy Examples

• •Instagram Post (Image: Stunning, vibrant bouquet): Brighten someone's day (or your own!) ✨ Our fresh, hand-crafted bouquets are made with love and ready to make a statement. Same-day delivery in Irvine means spontaneous smiles are just a click away! Order yours now at tanitflorist.com #TanitFlorist #FreshFlowers #IrvineFlorist #FlowerDelivery #SayItWithFlowers
• •Facebook Ad (Carousel of different occasion bouquets - birthday, anniversary, sympathy): Life's moments, big and small, deserve beautiful flowers. From joyful birthdays to heartfelt sympathies, Tanit Florist is here to help you express what words sometimes can't. Explore our unique arrangements and enjoy reliable same-day delivery. Visit tanitflorist.com today. #CelebrateWithTanit #FlowerLove #OrangeCountyFlowers #SpecialOccasionFlowers
• •Website Banner (Homepage): Unique Floral Designs for Every Occasion. Freshness and Beauty, Delivered Today! Your trusted Irvine florist for stunning arrangements and personalized gifts. #TanitFlorist #FlowersForYou #SameDayBlooms
• •TikTok Video Caption (Video: Florist artfully arranging a "proposal" bouquet): Planning that perfect 'Will you?' moment? 💍 Let us help you craft a breathtaking bouquet that speaks volumes! DM us or call (949) 736 1510 for custom proposal designs. #TanitProposal #SheSaidYes #RomanticFlowers #IrvineFlorist #FlowerMagic @tanit.florist
• •Email Newsletter Snippet (Subject: Make Their Day Unforgettable!): Hello [Customer Name], At Tanit Florist, we believe every day is a chance to celebrate. Whether it's a special milestone or 'just because,' our unique floral creations are designed to bring joy and beauty. Discover our latest seasonal arrangements and enjoy the convenience of same-day delivery in Irvine. Let's make someone smile today! Shop Now: [Link to website] #TanitFlorist #GiftIdeas #BeautifulBlooms