Brand Tone

Conscious & Educated, Calm & Gentle, Authentic & Transparent, Aspirational & Inspiring, Purpose-Driven

Brand Values

• •Sustainability
• •Natural & Clean Ingredients
• •Efficacy
• •Ethical Practices
• •Mindfulness & Well-being
• •Transparency

Best Practices

• •Emphasize Conscious Choice: Frame product use not just as consumption but as a mindful decision that benefits both the user and the environment. Use words like choose, embrace, discover, journey.
• •Educate Gently: Share information about ingredients, processes, and sustainability without being preachy. Focus on the positive impact and benefits. For instance, Did you know our solid conditioners save up to three plastic bottles?
• •Use Sensory Language Rooted in Nature: Describe scents, textures, and effects using evocative, natural imagery (e.g., earthy notes, velvety touch, sun-kissed botanicals).
• •Maintain Transparency: Be open about your values, certifications, and how products are made. This builds trust and reinforces the ethical perception of the brand.
• •Foster a Calm and Positive Community: Encourage interaction with questions that promote reflection on self-care and sustainability. Respond to comments and messages with the same gentle, informative, and appreciative tone.

Social Perception

TANIT is perceived as a trustworthy and ethical brand by its customers and the wider eco-conscious community. It is seen as a leader in sustainable personal care, particularly for its innovative waterless products and commitment to plastic-free solutions. Customers appreciate the quality and effectiveness of the products, often highlighting them as superior alternatives to traditional products. The brand is associated with a luxurious yet accessible natural aesthetic. There's a strong appreciation for their educational content and commitment to transparency. The brand resonates with individuals looking to reduce their environmental impact without compromising on self-care.

Copy Examples

• •Rediscover your hair's natural vitality. Our solid shampoo bar, rich in nourishing botanicals and free from plastics, gently cleanses while respecting the planet. Pure ingredients, powerful results, peaceful mind.
• •Join us on a journey to kinder self-care. At TANIT, every choice, from our waterless formulas to our compostable packaging, is a step towards a healthier planet. Care for yourself, care for Earth.
• •Quench your skin with concentrated nature. Our waterless body moisturizer melts effortlessly, delivering deep hydration and a whisper of botanical calm. Indulge in a ritual that’s as gentle on your skin as it is on the Earth.
• •Inspired by ancient wisdom and a deep love for our planet, TANIT crafts sustainable self-care rituals that nurture and restore. We believe in the power of nature to heal and the importance of treading lightly. #TanitBotanics #SustainableSelfCare #PlasticFree
• •Ready to transform your routine into a conscious ritual? Explore our collection of waterless wonders and experience the TANIT difference. Small changes, big impact. Shop now and embrace sustainable beauty.