Brand Tone

Empowering, Motivational, Tech-Forward, Convenient, Supportive, Safe

Brand Values

• •Accessibility
• •Affordability
• •Convenience
• •Empowerment
• •Safety & Trust
• •Community/Connection

Best Practices

• •Highlight the affordability and accessibility of GYFR's personal training services.
• •Emphasize the convenience and ease of use of the platform.
• •Reinforce the safety measures and trust-building features of the app.
• •Showcase real-life success stories or testimonials from satisfied clients.
• •Address any concerns or skepticism by transparently communicating GYFR's trainer qualification process and commitment to safety.

Social Perception

GYFR aims to be perceived as an innovative, affordable, and trustworthy platform that connects clients with qualified personal trainers, empowering individuals to achieve their fitness goals in a safe and supportive environment.

Copy Examples

• •Crush your fitness goals with GYFR! Affordable personal training is now at your fingertips.
• •Improving your health shouldn't break the bank. Get on-demand personal training for the price of a coffee with GYFR.
• •Instantly be paired with a qualified personal trainer with just one tap. Start your transformation today!
• •Your safety is our priority. GYFR offers in-app 911 dialing, live location relay, and secure communication.
• •Join the GYFR community and connect with trainers who can guide you on your fitness journey.