Brand Tone

Authentic, Traditional, and Welcoming

Brand Values

• •Family
• •Quality & Affordability
• •Consistency

Best Practices

• •Lead with Authenticity: Always use genuine and straightforward language. Avoid corporate jargon or overly trendy phrases. Use words like "classic," "traditional," "family-run," and "authentic" to reinforce the brand's identity.
• •Emphasize a Welcoming Spirit: Frame the restaurant as a place for gathering. Use inclusive words like "your family," "our community," "gather," and "welcome" to make customers feel like they are part of the Tanino's family.
• •Focus on the Food's Quality and Generosity: Highlight the tangible benefits of the food. Use descriptive words like "hearty," "generously topped," "cheesy," and "baked fresh" that evoke comfort and value.
• •Keep it Simple and Direct: The brand's strength lies in its unpretentious nature. The copy should be easy to read and get straight to the point, whether it's describing a dish or promoting a delivery special.
• •Leverage the Local Connection: Mention Milwaukee and its neighborhoods to strengthen the restaurant's bond with the community. Position Tanino's as a proud local establishment and a neighborhood fixture.

Social Perception

A Beloved Local Staple

Copy Examples

• •For us, 'family recipe' isn't just a phrase—it's our foundation. For over a decade, we've been sharing our traditions with the Milwaukee community. Gather your loved ones around our table tonight. #TaninosMKE #FamilyTradition #MilwaukeeEats
• •Authentic Italian flavor lives here. At Tanino's, we believe in great food, warm welcomes, and prices that feel right. From our classic thin-crust pizza to hearty pasta dinners, every dish is a piece of our story. Dine-in, carry out, or have it delivered.
• •Why settle for average? Tanino's has been Milwaukee's go-to for real Italian pizza for years. Hand-tossed, loaded with toppings, and baked to perfection. Your search for the perfect slice ends here. Call now for pickup or delivery.
• •More than just a meal, our calzones are a masterpiece. Stuffed with rich mozzarella and your favorite toppings, each one is a warm, cheesy, and satisfying classic. Come find out why our regulars can't get enough.
• •From our family to yours, thank you, Milwaukee! We love being your neighborhood spot for celebrations, weeknight dinners, and everything in between. We're proud to be a part of this community.