Brand Tone

Performance-Oriented, Knowledgeable/Expert, Aspirational/Empowering, Direct & Confident, Enthusiastic/Passionate

Brand Values

• •Performance
• •Quality & Innovation
• •Player Focus/Empowerment
• •Passion for Pickleball
• •Accessibility (Stated)
• •Community (Stated)

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your tone (e.g., Performance-Oriented, Knowledgeable, Aspirational, Direct, Enthusiastic) with examples of "do's and don'ts."
• •Use Strong, Action-Oriented Verbs: Words like "unleash," "dominate," "command," "elevate," "master," "drive" align with a performance and aspirational tone.
• •Incorporate Technical Specificity with Benefits: Don't just list features (e.g., "Raw Carbon Fiber"); explain the benefit to the player (e.g., "...for maximum spin and a larger sweet spot"). This showcases expertise and value.
• •Speak to Player Ambition: Frame copy around how Tango products help players achieve their goals on the court (e.g., "win more points," "improve your accuracy," "play with confidence").
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on the website, product descriptions, social media posts, email marketing, and customer service interactions. Regular review and training can help.

Social Perception

Specialist Niche Provider, Performance-Focused, Quality Dependent, Growing Brand, Online-Centric

Copy Examples

• •Headline: Unleash Your Edge. Body: Crafted with T700 Raw Carbon Fiber, the Tango Ignite paddle delivers ferocious spin and pinpoint control. Ready to dominate?
• •Headline: Precision Engineered. Power Unleashed. Body: Experience the difference thermoformed unibody construction makes. The Tango Strike paddle: superior stability, explosive power, every shot.
• •Headline: Elevate Your Game. Not Your Budget. Body: Pro-level performance is now within reach. Tango Sports brings you innovative pickleball gear designed for passion, engineered for victory.
• •Headline: Feel the Grit. Command the Court. Body: Our Hyper-Grit Surface Technology grips the ball for maximum spin, giving you the advantage on every dink, drive, and drop. Play with Tango. Play to win.
• •Headline: From Our Passion to Your Paddle. Body: Tango Sports was born on the pickleball court. We pour our love for the game and cutting-edge innovation into every piece of equipment. Join the movement.