Brand Tone

Empowering, modern, and professional, blending deep respect for the medical profession with a fresh, fashion-forward sensibility.

Brand Values

• •Quality & Performance
• •Style & Self-Expression
• •Innovation
• •Community
• •Authenticity

Best Practices

• •Lead with the "Why": Always connect product features back to the core values of empowerment, confidence, and performance. Instead of just saying "breathable fabric," say "Breathable fabric that keeps you cool and confident through the longest shifts."
• •Use Empowering Language: Incorporate active, confident, and inspiring words like "Perform," "Empower," "Revolutionize," "Confidence," and "Dynamic." This reinforces the brand's mission to boost the wearer's self-assurance.
• •Maintain Authenticity: Regularly reference the brand's origin story ("designed by a doctor") to build trust and differentiate from competitors. Use real testimonials and user-generated content in marketing to showcase authentic experiences.
• •Speak to the Professional: While the tone is modern, the language should always be respectful of the medical profession. Acknowledge the demands of the job and position TangoScrubs as a necessary tool for success, where comfort is a "necessity, not a luxury."
• •Create a Unified Narrative: Ensure that all copy—from social media captions to product descriptions and blog posts—tells the same story. The message is consistent: TangoScrubs is the modern, stylish, and high-performance workwear that empowers medical professionals to be their best.

Social Perception

Positive, with customers highlighting exceptional quality, reasonable prices, and excellent service. The brand gains significant credibility from its physician founder, positioning it as a premium, modern, and aspirational choice for healthcare professionals seeking style, function, and quality.

Copy Examples

• •Style, Strength, and Simplicity. Built for Your 12-Hour Shift. You don't just work in healthcare—you live it. TangoScrubs are designed by a physician to move with you, providing unmatched comfort and a modern, professional look that lasts. Perform with confidence.
• •Your shift just got brighter. Introducing Electric Blue. Engineered for performance and designed for self-expression, because your workwear should be as dynamic as you are. Keep moving with Tango! #TangoScrubs #ScrubsLife #Nursing #MedicalApparel #ModernScrubs
• •Start Your Career with Confidence. Get 25% Off. Your journey is demanding. Your scrubs shouldn't be. TangoScrubs offers the perfect blend of all-day comfort and modern style, so you can focus on what matters most. Designed by a doctor who's been there. Shop now and save 25% on your first order.
• •The Apex Jogger - All-Day Comfort, Unrestricted Movement. From patient rounds to grabbing coffee, the Apex Jogger is engineered for your dynamic day. Made from breathable, lightweight fabric with reinforced stitching, it combines the professional look you need with the athletic fit you love. Feel the freedom, embrace the function.
• •More Than a Uniform: A Story of Resilience. This month on the TangoScrubs blog, we're honored to share Dr. Elena's story of balancing life as an ER physician and a marathon runner. Her journey inspires us to keep pushing boundaries. At Tango, we're more than just scrubs; we're a community celebrating the incredible people who wear them. Read her story.