Brand Tone

Artisanal & Passionate, Authentic & Transparent, Community-Oriented & Inclusive, Friendly & Approachable, Quality-Conscious & Discerning

Brand Values

• •Quality & Craftsmanship
• •Real Ingredients
• •Sustainability & Ethical Sourcing
• •Inclusivity & Fair Employment
• •Community Engagement
• •Passion & Authenticity

Best Practices

• •Emphasize Craftsmanship & Quality: Always highlight the "handcrafted," "small-batch," and "quality ingredient" aspects. Use descriptive words that evoke sensory details (e.g., "freshly grated ginger," "aromatic spices," "robust tea").
• •Maintain Authenticity & Transparency: Share behind-the-scenes glimpses, stories about ingredient sourcing, or the people behind the brand. Be honest about your processes and values.
• •Use a Passionate & Enthusiastic Voice: Let your love for your products and the process shine through. Use positive, engaging language. The tone should feel like it's coming from someone who genuinely loves what they do.
• •Foster Community & Inclusivity: Speak directly to your audience in a friendly, welcoming manner. Highlight collaborations and partnerships. Reflect the company's inclusive values in your language and imagery.
• •Be Mindful of Your Roots & Values: Consistently weave in key brand pillars like being woman-and-Asian-owned, commitment to ethical practices, and local Portland origins where appropriate and natural. This reinforces brand identity and resonates with value-aligned consumers.

Social Perception

High-Quality & Flavorful, Authentic & Handcrafted, Less Sweet Option, Ethically Minded, Community Favorite

Copy Examples

• •Headline: Real Ingredients. Real Flavor. Real Passion. Body: At Tanglewood Beverage Co., we don't do short cuts. Just hand-grated ginger, whole spices, and small-batch care in every bottle. Taste the difference passion makes. #TanglewoodBevCo #HandcraftedGoodness #RealChai
• •Headline: More Than Just Tea. It's a Tanglewood Moment. Body: From our Portland-based, woman-led kitchen to yours. We craft our tea concentrates with love, ethical sourcing, and a commitment to flavors that excite. Find your perfect sip. #SupportSmall #EthicalSourcing #FlavorForward
• •Headline: Tired of Too-Sweet? So Were We. Body: That's why Tanglewood Beverage Co. focuses on authentic spice and real tea, perfectly balanced and never overly sweet. Elevate your lattes, cocktails, and sodas. Discover naturally delicious. #LessSugarMoreSpice #AuthenticFlavor #DrinkRealTea
• •Headline: Crafted by Hand, Brewed with Heart. Body: Each bottle of Tanglewood concentrate is a testament to our dedication – from sourcing organic ingredients to bottling by hand. We’re baristas and tea lovers, making what we love, for you to love. #MadeInPDX #SmallBatchBigFlavor #TheTanglewoodWay
• •Headline: Stir Up Something Special. Body: Whether it's a cozy morning chai, a refreshing iced tea, or a creative cocktail, Tanglewood provides the spark. Bold flavors, pure ingredients, endless possibilities. What will you create? #TanglewoodRecipes #MixItUp #ChaiLove