Brand Tone

Innovative, Confident, Empathetic, Caring, Playful, Approachable, Inclusive, Empowering, Authentic, Straightforward

Brand Values

• •Innovation
• •Hair Health
• •Simplicity & Effectiveness
• •Diversity & Inclusion
• •Sustainability & Respect (for Planet & People)
• •Empowerment & Confidence
• •Authenticity
• •Proud & Passionate

Best Practices

• •Embrace 'Confident Empathy': Acknowledge the user's hair frustrations with understanding, then confidently present Tangle Teezer as the effective solution.
• •Champion Hair Health & Gentleness: Reinforce the message that Tangle Teezer is about caring for hair, reducing breakage, and promoting long-term health.
• •Keep it Upbeat and Positive: Use encouraging and optimistic language, focusing on the joy of 'life untangled'. Inject playfulness, especially for social media.
• •Be Inclusive in Language and Imagery Pairing: Ensure copy speaks to a diverse audience with varied hair types. Avoid language that could exclude.
• •Stay True to 'Simply Effective': Highlight innovative technology but emphasize the simple, intuitive user experience. Avoid over-promising; stick to authentic benefits.

Social Perception

Highly Effective Problem-Solver, Innovative Leader, Trusted Quality, Modern and Engaging, Caring and Inclusive

Copy Examples

• •Knots? Not Anymore. Tired of tugging? Our innovative two-tiered teeth glide through tangles, leaving your hair smooth, healthy, and happy. Experience the Tangle Teezer difference. Life, untangled.
• •Your Hair, Your Rules, Our Brush. Straight, curly, coily, fine, or thick – we celebrate all hair! Our expertly designed brushes care for your unique texture, reducing breakage and boosting shine. Unlock your hair's potential.
• •Good Hair Days. Made Simple. Get salon-worthy smoothness without the fuss. Tangle Teezer is your secret weapon for effortlessly beautiful hair, every day. Gentle on your hair, powerful on tangles.
• •Brush with Confidence. Brush with Care. More than just a detangler, it's your daily dose of hair love. Designed for healthier hair and a happier you. Because when your hair feels good, you feel unstoppable.
• •Kind to Your Hair, Kinder to the Planet. Discover our eco-friendly Plant Brush! The same amazing detangling power you love, now made with 85% sustainably sourced castor beans. Great hair shouldn't cost the Earth.