Brand Tone

Authentic & Passionate, Community-Focused, Traditional & Heritage-Driven, Reliable & Trustworthy, Humble & Customer-Centric

Brand Values

• •Quality & Durability: A commitment to producing high-quality, long-lasting gear that withstands the rigors of hunting.
• •Innovation & Field-Proven Design: Continuously improving products based on field testing and hunter feedback. The origin of the company itself is a story of innovation.
• •Tradition & Heritage: Respect for the history of waterfowl hunting and a desire to support future generations of hunters.
• •Customer Satisfaction & Service: A dedication to providing excellent customer service and valuing customer feedback.
• •Conservation: Supporting the conservation of waterfowl and wetlands.
• •Family & Community: Operating as a family-owned business and fostering a strong community among waterfowl hunters.

Best Practices

• •Embrace Authentic Hunting Language: Use terminology and phrasing that resonates with experienced waterfowl hunters. Speak their language naturally, avoiding overly corporate or generic marketing speak.
• •Highlight Heritage and Tradition: Weave in the brand's long history and family-owned nature to reinforce trust and a connection to the enduring values of hunting.
• •Focus on "Field-Proven" Quality and Reliability: Continuously emphasize that products are tested and trusted by hunters in real-world conditions, ensuring they deliver on performance.
• •Foster Community and Shared Passion: Encourage interaction, feature user experiences (when appropriate and with permission), and speak to the shared passion for the sport. This makes the brand feel like a part of the hunting community, not just a supplier to it.
• •Maintain a Humble, Customer-First Approach: Even while promoting product benefits, echo the sentiment of letting the product's performance speak for itself and being receptive to customer needs and feedback, as stated on their website.

Social Perception

Tanglefree is generally perceived as a reputable and reliable brand within the waterfowl hunting community. Hunters appreciate the brand's long-standing presence, the functionality of its products, and its commitment to the sport. The family-owned aspect and dedication to customer service also contribute positively. They are seen as a company that produces gear "for the average dude" at an affordable price point.

Copy Examples

• •Headline: Built by Tradition. Proven in the Field. Ready for Your Hunt. Body: For over 50 years, Tanglefree has been more than just gear; we're a family legacy dedicated to the authentic waterfowl experience. Our decoys and blinds are crafted with the relentless quality you demand, because we hunt right alongside you. Trust Tanglefree – the migration starts here.
• •Headline: Your Season is Calling. Gear Up with Confidence. Body: From the misty morning setup to the thrill of the flock decoying in, Tanglefree provides the field-proven reliability you need. We're hunters, designing for hunters. That means durable materials, realistic designs, and a commitment to making every moment in the blind count.
• •Headline: More Than Decoys. It's a Connection. Body: Join the Tanglefree family and share the passion. Our gear is built to bring you closer to the traditions we cherish and the wild places we protect. Share your #tanglefreeshots with a community that understands the call of the marsh.
• •Headline: The Original Innovators. Still Leading the Spread. Body: It started with a simple idea to make decoy setup easier. Decades later, that same spirit of innovation drives every Tanglefree product. Experience the difference that dedication to quality and authentic hunting know-how makes.
• •Headline: Hear it From the Field: "Tanglefree Gets it Done." Body: Season after season, hunters trust Tanglefree for gear that performs. We listen to your feedback, test rigorously, and stand by our promise of quality. Because when the birds are flying, your gear should be the last thing on your mind.