Brand Tone

Aspirational & Trendy, Friendly & Approachable, Empowering & Confident, Playful & Engaging, Helpful & Informative

Brand Values

• •Accessibility/Simplicity: Making hair styling easy for everyone, regardless of skill. "Styling Made Easy" is a stated goal.
• •Quality: Aiming to provide the "best, most qualitative hair accessories."
• •Self-Expression & Individuality: Enabling people to express their personal style through their hair. "Our team consists of colorful individuals, who all burn to be able to express their style. We also want to be able to give that to you."
• •Community: Fostering a "hairstyling community" and encouraging interaction. "We exist to unite the styling community."
• •Transformation & Confidence: Helping users achieve a "dreamy look" and get "loaded with compliments," thereby boosting confidence.

Best Practices

• •Stay Visually Inspired: Always connect the copy to the aspirational and trendy visuals the brand uses. Words should enhance the dream of beautiful, effortless hair.
• •Emphasize "Easy": The core value of simplicity ("Styling Made Easy") should be a recurring theme. Use words like "instant," "quick," "effortless," "simple," "in seconds."
• •Use an Encouraging & Inclusive Voice: Make customers feel capable and part of a supportive community. Address them directly and use positive, uplifting language. Avoid jargon that might intimidate beginners.
• •Keep it Playful and Engaging (especially on social media): Don't be afraid to use emojis, questions, and calls to action that invite interaction. Reflect the fun and trendiness of platforms like TikTok.
• •Focus on the Transformation & Confidence Boost: Highlight not just the product, but the end benefit – how it makes the user feel (e.g., confident, stylish, ready to take on the day). Connect the hairstyle to positive emotions and outcomes.

Social Perception

Positive for Hair Accessories, Trendy & Current, Helpful for Quick Styling, Less Clear Perception on Hair Growth Products, Emerging Brand

Copy Examples

• •Headline: Stop dreaming about perfect hair. Start wearing it. ✨ Body: Your instant fix for a flawless bun or a show-stopping pony is here! Tangled Sweden makes "bad hair days" a thing of the past. Easy, breezy, beautiful hair in seconds. #TangledSweden #HairGoals #EasyHairstyles
• •Headline: Unleash Your Inner Hair Diva! 💁‍♀️ Body: Why wait for a special occasion? With our luxe hair scrunchies and ponyos, every day is a chance to turn heads. Effortless style, maximum impact. Find your perfect match! #HairTransformation #ConfidentYou #StylingMadeEasy
• •Headline: Join the Tangled Tribe! Get a Salon Look, No Salon Needed. Body: We believe everyone deserves to feel fabulous. That's why we created hairpieces that are super easy to use and look incredible. Share your #TangledStyle with our community! #DIYHair #HairstylingCommunity #InstantVolume
• •Headline: From Drab to Fab in Under a Minute! ⏰ Body: Running late? No worries! Tangled Sweden’s hair accessories are your secret weapon for quick, chic hairstyles that last all day. Get ready to collect those compliments! #QuickHairstyles #TrendyHair #EffortlessChic
• •Headline: Your Hair Story, Reimagined. 💖 Body: Whether it's a voluminous bun for brunch or a sleek pony for a night out, Tangled Sweden empowers you to create the looks you love. Express yourself, beautifully. #HairInspo #BeYourOwnStylist #TangledExtensions