Brand Tone

Aspirational & Confident, Helpful & Informative, Professional & Quality-Focused, Approachable & Friendly, Enthusiastic & Passionate

Brand Values

• •Quality
• •Customer Empowerment/Transformation
• •Beauty & Style
• •Customer Satisfaction
• •Trust & Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., aspirational, helpful, professional yet friendly) with examples of "do's" and "don'ts." Share this with anyone creating content.
• •Always Prioritize Quality and Transformation: Whether it's a product description or a social media post, subtly weave in the quality of your products and the transformative effect they can have.
• •Be Genuinely Helpful and Engaging: Respond to comments and DMs in a friendly, supportive, and informative manner. Offer tips and advice beyond just selling products. This builds trust and community.
• •Use Visuals to Reinforce Tone: Ensure your imagery and videography align with the aspirational, quality-focused, and stylish tone you aim for in your copy. The visuals and text should work harmoniously.
• •Review and Adapt Regularly: Periodically review your copy across all platforms to ensure consistency. Also, pay attention to customer feedback and social media trends to adapt your tone slightly if needed, without losing the core essence of your brand. For example, TikTok might allow for a slightly more informal and trend-driven iteration of your core tone.

Social Perception

Positive regarding Product Quality, Appreciation for Customer Service, Seen as a Reliable Source for Hair Extensions, Aspirational Brand, Community Feel (on social media)

Copy Examples

• •Website Banner/Ad: "Unlock Your Dream Hair. Discover Tangled Sweden's premium extensions and experience the confidence of flawless, voluminous locks. Quality you can feel, beauty you can see."
• •Instagram Caption: "Transformation Tuesday is here! ✨ Swipe to see @[customer_handle] rocking her new 20-inch Premium Tape-Ins in 'Iced Blonde'. Ready for your own stunning makeover? Tap the link in bio to find your perfect match! #TangledSweden #HairExtensions #Transformation #BlondeHair #LuxuryHair"
• •Facebook Post (sharing a blog): "Wondering how to keep your extensions looking luscious for longer? Our latest blog post is packed with expert tips for maintaining that salon-fresh feel. Read it here: [Link] Your hair will thank you! 😉 #TangledHairCare #HairTips #HealthyHair #ExtensionsCare"
• •TikTok Video Idea (Voiceover/Text Overlay): "POV: You finally got the Tangled Sweden extensions you've been dreaming of! 😍 Application was a breeze, and this feeling? Priceless. Get ready to turn heads! #TangledSwedenGlowUp #HairGoals #Extensions"
• •Email Subject Line (for a promotion): "Your Hair's Next Level Awaits ✨ + A Special Treat Inside!"