Brand Tone

Playful, Sassy, and Relatable

Brand Values

• •Curation & Personality
• •Community & Small Business Support
• •Fun & Self-Expression
• •Authenticity

Best Practices

• •Lead with Personality, Not Just the Product: Instead of just describing an item, inject the brand's sassy and playful voice. Ask questions, make jokes, and relate the product to a real-life feeling or situation.
• •Embrace Casual and Conversational Language: Use contractions (you're, it's), colloquialisms ("y'all," "gonna"), and a friendly tone. Write as if you're talking to a friend, not a customer.
• •Tell Micro-Stories: For unique or locally-themed items, briefly mention the "why." Why do you love it? What local inside joke does it represent? This reinforces the "curated marketplace" value.
• •Use Humor and Wit in Short-Form Content: Your product names and stickers are already witty. Carry that into headlines, social media captions, and ad copy to grab attention quickly.
• •Consistently Reinforce the "Shop Small" Value: End posts with hashtags like #ShopSmall or #SmallTownBoutique. Mentioning your Fort Sumner location in copy reinforces community pride and authenticity.

Social Perception

A fun, trendy, and unique local boutique, perceived as a go-to for distinctive gifts and apparel. Their active and playful social media engagement, especially on TikTok, fosters community and makes the brand approachable and in-touch with current trends.

Copy Examples

• •Your morning coffee called, it asked for a mug that's as honest as you are. We delivered. 💅 Shop the travel mugs that say what we're all thinking. #TangerineFoxMarket #SassySinceBirth #MorningCoffee
• •Warning: may cause spontaneous fun and questionable decisions. This tee isn't just a piece of clothing; it's a statement. Perfect for concerts, bonfires, or any time you need to let your 'rowdy' side out to play. Made with ultra-soft cotton because even wild hearts need comfort. Grab yours and let's get this party started.
• •Headline: Ditch Boring. Find Your Awesome. Body: Fort Sumner's favorite little secret is packed with personality! From 'I-need-that' graphic tees to gifts that will actually make them laugh, Tangerine Fox Market is your home for all things fun, sassy, and unique. Stop by and see what we're obsessed with this week! #ShopSmall #FortSumnerNM #BoutiqueFinds
• •On-screen text: "Trying to pick just one thing at Tangerine Fox Market is a certified extreme sport." Caption: "The struggle is real, y'all. Which one are you taking home? 😉 #BoutiqueHumor #RetailTherapy #TangerineFoxMarket #Accurate"
• •Outfit inspo for when you're feeling cute but also a little bit feral. This BOHO Crochet Knit Top is for sunset chasing and living your best life. Pair it with your favorite denim and an attitude that says 'why not?' Find more styles that match your vibe at Tangerine Fox Market. #BohoStyle #BoutiqueFashion #OOTD #SmallTownStyle