Brand Tone

Premium & High-Quality, Artisanal & Craftsmanship, Customer-Focused & Convenient, Confident & Passionate, Appreciative & Engaging

Brand Values

• •Quality & Purity
• •Exceptional Culinary Experience
• •Convenience & Accessibility (for online store)
• •Customer Satisfaction
• •Tradition & Innovation

Best Practices

• •Develop a Core Messaging Guide: Document key brand phrases (e.g., "Silk Tongue," "best meat experience"), approved adjectives (e.g., premium, exquisite, authentic, carefully selected), and the overall feeling the copy should evoke (e.g., sophisticated, trustworthy, delightful).
• •Prioritize "Quality" and "Authenticity": Always highlight the superior sourcing of ingredients (e.g., "domestic Kuroge Wagyu," "choicest cuts") and the careful preparation methods. Use specific details that convey craftsmanship.
• •Emphasize the "Experience": Frame the product not just as food, but as a unique and memorable culinary experience, whether it's the "melt-in-your-mouth texture" or the "hassle-free gourmet meal at home."
• •Maintain a Confident yet Appreciative Voice: Be confident in the product's excellence but remain humble and appreciative of the customer. This is especially important in customer interactions and social media engagement. When discussing product improvements, frame them as responses to customer desires.
• •Visual Consistency Reinforces Tone: Ensure that the language used in copy is mirrored by high-quality, appetizing visuals that reflect the premium nature of the brand, as seen on their website and Instagram. The imagery should make the "best meat experience" claim believable.

Social Perception

Highly Regarded for Quality, Special Occasion / Treat, Reliable & Trustworthy, Innovative, Popular & In-Demand

Copy Examples

• •Headline: Experience the Unforgettable: TANCA's Signature Aged Silk Tongue Shabu-Shabu. Body: Indulge in the pinnacle of beef tongue. Our domestically sourced Kuroge Wagyu is meticulously aged and sliced into our renowned "Silk Tongue," delivering a melt-in-your-mouth texture and profound flavor. Your exquisite home dining experience, effortlessly prepared, awaits.
• •Social Media Post: Craft your own gourmet moment. TANCA's complete shabu-shabu set brings the artisan's touch to your table – premium Silk Tongue, rich dashi, and all the accompaniments. Unwrap, simmer, and savor perfection. #TancaGyutan #SilkTongue #LuxuryAtHome
• •Product Description Snippet: More than just a meal, it's a TANCA tradition. We hand-select the finest domestic beef tongue, using only the tenderest "tanmoto" (base of the tongue). Discover why our "Silk Tongue" has captivated gourmands.
• •Email Subject: Elevate Your Evening: The TANCA Shabu-Shabu Experience Delivered. Body: Why settle for ordinary? Bring home the extraordinary taste of TANCA. Our curated beef tongue shabu-shabu sets provide everything you need for a luxurious and convenient culinary journey. Taste the dedication in every bite.
• •Promotional Copy: The Secret's Out: TANCA's sought-after Gyutan Shabu-Shabu, now ready for your table. We've handled the prep, so you can focus on the pleasure. Limited sets available – reserve your taste of excellence.