Brand Tone

Authentic, Traditional, Cultured, Appreciative, Niche, Curated, Service-Oriented (Personalized), Subtly Romantic/Nostalgic

Brand Values

• •Authenticity: Commitment to sourcing and selling genuine 'Made in Japan' products.
• •Cultural Preservation/Appreciation: Promoting Japanese culture through its products like books, traditional crafts, and tableware.
• •Quality: Implied by the focus on authentic, imported goods.
• •Customer Connection/Personalization: Willingness to fulfill custom requests and connect customers with desired Japanese items.
• •Love for Japanese Tradition: The name itself and the curated selection point to a deep appreciation for Japanese heritage.

Best Practices

• •Embrace Storytelling: Weave the Tanabata legend or other elements of Japanese culture and craftsmanship into product descriptions and brand narratives subtly. This reinforces the 'authentic' and 'cultured' tone. For instance, mentioning the origin or traditional use of an item.
• •Use Evocative and Respectful Language: Choose words that convey quality, artistry, tradition, and appreciation for Japanese culture. Avoid overly casual slang or generic marketing phrases. Terms like 'handcrafted,' 'artisanal,' 'heritage,' and 'authentic' can be effective.
• •Maintain a Slightly Formal but Warm Approach: The tone should be respectful of the culture it represents, leaning towards a more formal style than a very casual one, but still maintaining a warm, inviting, and helpful feel, especially when addressing customer service or custom requests.
• •Focus on 'Authenticity' and 'Origin': Consistently highlight the 'Made in Japan' aspect and the traditional roots of the products. This reinforces a key brand value and differentiates the store.
• •Develop a Glossary of Brand-Specific Terms (Internal): If certain Japanese terms are used (like *fūrin*, *noren*, *Mino-yaki*), ensure they are used correctly and perhaps subtly explained if the context doesn't make it clear. This maintains consistency and educates the customer, aligning with the 'cultured' tone.

Social Perception

Specialized, niche retailer offering authentic Japanese goods; a small, perhaps passion-driven business, dedicated to bringing a piece of Japan to Italy.

Copy Examples

• •Tanabata: Authentic Japanese craftsmanship, delivered to your Italian home. Explore our curated collection of books, ceramics, and traditional gifts, each telling a story from the Land of the Rising Sun.
• •Sip serenity. This exquisite Mino-yaki teapot, handcrafted in Japan, embodies centuries of ceramic artistry. Perfect for your daily ritual or as a cherished gift for the discerning tea lover.
• •Inspired by the timeless Tanabata legend of wishes and reunions, our store brings the heart of Japanese tradition to you. We carefully select each item, hoping to share the beauty and spirit of Japan.
• •Searching for a unique piece of Japan? Let us help you find it. From rare books to specific traditional crafts, share your Tanabata wish with us, and we'll strive to bring it home to you.
• •Journey through Japan with every page. Discover classic literature, delve into cultural insights, or master the art of Japanese language with our handpicked selection of books, directly sourced for enthusiasts and curious minds alike.