Tono de Marca

Aspirational, trendy, and confident. Fashion-forward and direct, using chic and accessible language. The voice is not overly conversational but focused on the aesthetic and appeal of the products.

Valores de Marca

• •Style Curation
• •Quality and Trend-Focus
• •Entrepreneurial Spirit
• •Accessibility

Mejores Prácticas

• •Prioritize Visual Storytelling: Continue to let high-quality, stylish imagery lead the narrative. The copy should complement the visuals, being concise and evocative rather than overly descriptive.
• •Maintain an "Aspirational but Accessible" Voice: Use language that feels sophisticated and fashion-forward, but avoid jargon or overly complex phrasing. The goal is to inspire customers, not alienate them.
• •Embrace Italian Roots: Continue using Italian in social media captions and marketing communication. It is a key differentiator and reinforces brand identity. For key information, a bilingual approach can be effective.
• •Create a Brand Lexicon: Develop a list of on-brand words (e.g., "stile," "eleganza," "contemporaneo," "scopri") and off-brand words (e.g., "cheap," "basic," "common") to ensure consistency across all writers and platforms.
• •Segment Communications: Tailor the tone slightly for different channels. For instance, Instagram can be more about aesthetic and quick inspiration, while an email newsletter can be more personalized and direct. However, both should remain within the overarching brand voice.

Percepción Social

Customers likely perceive TAM TAM STORE as a go-to online destination for current Italian fashion trends. It is seen as visually appealing, with a strong aesthetic identity. The brand is also perceived as authentically Italian due to its use of the Italian language and selection of Italian brands.

Ejemplos de Copy

• •Headline: L'estate addosso. (Summer on you.) Body: Abito, sandali e il sole sulla pelle. Il nuovo vestito di [Brand Name] è un invito a vivere ogni momento con stile. Scoprilo ora. (Summer on you. Dress, sandals, and the sun on your skin. The new dress from [Brand Name] is an invitation to live every moment with style. Discover it now.)
• •Headline: Il tuo nuovo guardaroba, a portata di click. (Your new wardrobe, a click away.) Body: Stai cercando il look perfetto? TAM TAM STORE seleziona per te il meglio della moda italiana. Dai un'occhiata alle nuove collezioni di Imperial, Dixie e molto altro. La spedizione è gratuita sopra i 150€. (Looking for the perfect look? TAM TAM STORE selects the best of Italian fashion for you. Check out the new collections from Imperial, Dixie, and more. Free shipping on orders over €150.)
• •Headline: SALDI: Fino al -70% Body: Non lasciarti sfuggire i tuoi capi preferiti. Rinnova il tuo stile con i nostri saldi di fine stagione. (SALES: Up to -70% Don't miss out on your favorite pieces. Renew your style with our end-of-season sales.)
• •Headline: Pensato per te: I nuovi arrivi di questa settimana. (Chosen for you: This week's new arrivals.) Body: Ciao [Customer Name], abbiamo appena aggiunto dei pezzi unici che pensiamo ti piaceranno. Lasciati ispirare dalla nostra ultima selezione e crea il tuo prossimo look indimenticabile. (Hi [Customer Name], we've just added some unique pieces that we think you'll love. Be inspired by our latest selection and create your next unforgettable look.)
• •Headline: Stile italiano, anima contemporanea. (Italian style, contemporary soul.) Body: Da un negozio fisico a una realtà online, la nostra passione è sempre la stessa: offrirti una selezione di moda che parla di te. Grazie per averci scelto, ogni giorno. (From a physical store to an online reality, our passion is always the same: to offer you a fashion selection that speaks about you. Thank you for choosing us, every day.)