Brand Tone

functional, neutral, and product-focused

Brand Values

• •Variety/Selection
• •Convenience
• •Accessibility
• •Practicality
• •Affordability

Best Practices

• •Develop a Simple Brand Voice Guide: Even a one-page document outlining key characteristics (e.g., "Helpful, not condescending," "Clear, not jargony," "Enthusiastic, not hyperbolic") and providing "do/don't" examples can guide all content creation.
• •Know Your Audience: Understand who you are talking to. A general store has a broad audience, so clarity, simplicity, and a focus on benefits (convenience, solutions, value) will resonate widely. Avoid overly niche slang or complex language.
• •Use "You" and "We": Address the customer directly ("You'll love how this...") and refer to the store as "we" to create a more personal and conversational feel (e.g., "We've selected these products because...").
• •Focus on Benefits, Not Just Features: Instead of just listing what a product *is*, explain what it *does* for the customer. For example, instead of "Durable plastic," try "Made with durable plastic so it lasts through daily use."
• •Consistency Across All Touchpoints: Ensure the chosen tone is reflected everywhere – website copy, product descriptions, email communications, (future) social media, and customer service interactions. Regular review and editing can help maintain this consistency.

Social Perception

low or non-existent

Copy Examples

• •Your Everyday Essentials, All in One Place! From kitchen gadgets to car accessories, Tam Phuc Tien makes shopping simple and smart. Discover great finds today!
• •Whip up some joy! Explore our range of kitchen supplies designed to make cooking easier, cleaner, and more fun. Quality tools for your culinary adventures.
• •Welcome to the Tam Phuc Tien family! We're thrilled to have you. Get ready to discover a world of practical products at great prices, all delivered to your door. Happy shopping!
• •DEAL ALERT! 🎉 Brighten up your home without breaking the bank. Our selected household items are now [X]% off! Find your next favorite practical piece at Tam Phuc Tien.
• •Hello from Tam Phuc Tien! We believe that finding great products for your home, hobbies, and everyday life should be easy and affordable. That's why we've curated a wide selection of items we think you'll love. Our mission is to bring you convenience and value, one happy purchase at a time.