Brand Tone

Empowering, Aspirational, and Relatable; like advice from a successful, confident older sister, using direct, informal language with a focus on "main character energy" and self-creation.

Brand Values

• •Self-Obsession as Self-Love
• •Empowerment through Action
• •Authenticity and Vulnerability
• •Manifestation and Mindset
• •Financial & Personal Independence

Best Practices

• •Embrace the "Big Sister" Voice: Always write as if you're talking to a friend or younger sister. Use "you," "we," and "I" to create a personal connection. Incorporate relatable slang and a conversational flow.
• •Lead with Empowerment, Follow with Action: Start with an empowering statement (e.g., "You are the main character"), then immediately provide a clear, actionable step or tool the audience can use (e.g., "Here's the journal prompt to prove it").
• •Reframe Negatives into Positives: A core tenet of the brand is turning setbacks into setups. Consistently apply this narrative to all copywriting—a breakup is a chance to level up, a failure is a lesson, feeling lost is the start of a new chapter.
• •Use Consistent Brand Keywords: Regularly integrate terms like "self-obsessed," "main character energy," "level up," "glow up," "that girl," and "close the gap" across all platforms to reinforce the brand identity and improve SEO.
• •Balance Aspiration with Vulnerability: While showcasing the aspirational lifestyle, regularly remind the audience of your own past struggles and insecurities. This grounds the brand, fosters trust, and makes the aspirational goals feel more attainable for the audience.

Social Perception

Predominantly positive: seen as an inspirational, motivational 'big sister' offering actionable, life-changing advice. Negatively perceived by some as repetitive, materialistic, hypocritical, and out of touch due to an unrealistic luxury lifestyle.

Copy Examples

• •Stop waiting for Monday. Your main character era starts the moment you decide it does. I designed the 'Obsessed With Growth' journal to be your daily co-star, helping you rewrite the script, one entry at a time. Ready for your plot twist? Link in bio to start your journey. ✨ #maincharacterenergy #glowup #journaling
• •(Video shows Tam Kaur quickly transitioning from a simple robe to a full glam power outfit) Text on screen: 'How to activate your inner CEO in 5 seconds.' Voiceover: 'It's not about the outfit. It's about deciding you're in charge. Stop asking for permission to be the most powerful person in the room. You already are.' Caption: 'Your reminder to take up space today. 👑 #thatgirl #bosswitch #manifestation'
• •He left you on read? Good. (Email Body Snippet): 'Hey girl, let's reframe this. That silence isn't a rejection, it's a redirection. The universe just cleared out someone who wasn't ready for your level. This week, we're talking about how to turn romantic setbacks into your biggest power moves...'
• •Tired of self-help advice that doesn't feel like *you*? The Self Obsessed Podcast is your weekly dose of real talk on building confidence, setting boundaries that actually stick, and creating a life you're genuinely obsessed with. No fluff, no BS. Just the tools you need to become your own idol. Listen now on Spotify & Apple Podcasts. 🎧 #selflove #podcastforwomen #confidence
• •FROM INSECURE GIRL TO UNAPOLOGETIC CEO. I transformed my life by becoming self-obsessed. Now, it's your turn. Explore the tools that will help you close the gap between who you are and who you're destined to be.