Brand Tone

mystical, spiritual, natural, intentional, and empowering. authentic and connected to ancient wisdom and earth-based practices. community-focused

Brand Values

• •Healing and Wellbeing: Belief in the power of ancient herbal remedies and natural products to heal body and soul.
• •Spirituality and Self-Care: Emphasis on rituals, spiritual growth, and intentional living.
• •Ethical Sourcing and Fair Trade: Commitment to ethically sourced and crafted products, supporting artisans.
• •Connection to Nature and Ancient Wisdom: Reverence for "old ways," botanicals, and earth medicine.
• •Community and Support: Aiming to bring together "earth spirited humans" and support small makers.
• •Empowerment: Reminding customers that the true magic resides within themselves, with their products serving as tools.

Best Practices

• •Embrace Mystical & Empowering Language: Use words that evoke a sense of wonder, ancient wisdom, and personal power (e.g., "sacred," "ritual," "intention," "alchemy," "lunar," "empower," "awaken").
• •Highlight Ethical & Natural Values: Consistently mention the ethically sourced nature of products, natural ingredients, and support for artisans. This reinforces trust and aligns with conscious consumerism.
• •Focus on Experience & Transformation: Frame product descriptions not just around features, but around the experience they offer and the spiritual or emotional benefits they provide (e.g., "invite tranquility," "deepen your connection," "ignite your intuition").
• •Maintain a Visually Cohesive Narrative: Ensure that the language used in copy aligns with the brand's visual aesthetic (earthy, mystical, natural). This creates a holistic brand experience.
• •Engage the Community with Authenticity: When interacting on social media or in communications, maintain a tone that is both knowledgeable and approachable, fostering a sense of belonging and shared spiritual journey. Address concerns transparently and empathetically to rebuild trust where needed.

Social Perception

Customers who align with the brand's values appreciate the curated, high-quality, and unique spiritual products, especially the subscription boxes. They see Tamed Wild as a source for authentic spiritual tools and a connection to a like-minded community. The brand's aesthetic is generally well-received. Some customers have reported negative experiences with customer service, citing unresponsiveness or unhelpful interactions. Shipping delays and communication around these issues have also been a point of frustration for some.

Copy Examples

• •Reconnect with your inner magic. Our ethically sourced Moonstone Wand is a conduit for intuition and calm. #TamedWild #LunarMagic #SpiritualTools
• •Nourish your soul with ancient earth wisdom. Our Herbal Harmony Tea blend is crafted with intention to bring peace to your busiest days. ✨ #SelfCareRituals #HerbalRemedies #FindYourCalm
• •Unbox your spiritual journey. Each Tamed Wild subscription box is a curated collection of mystical treasures and rituals to guide you through the season. What will you discover? #SubscriptionBox #EarthSpirited #ModernMystic
• •Support small artisans, empower your spirit. Every crystal in our collection is hand-chosen for its unique energy and ethically sourced. Shop with intention. #EthicalCrystal #SpiritualLiving #TamedAndWild
• •The power was always within you. Our tools are here to help you unlock it. Explore our new collection of altar essentials. #InnerMagic #AltarSpace #SacredRituals