Brand Tone

Playful & Witty, Inclusive & Welcoming, Confident & Unapologetic, Authentic & Direct, Bold & Expressive

Brand Values

• •Inclusivity
• •Ethical & Responsible Production
• •Quality & Durability
• •Authenticity & Self-Expression
• •Community
• •Whimsy & Joy

Best Practices

• •Embrace Playful Confidence: Use energetic, positive, and slightly witty language. Don't be afraid to use exclamation points and emojis where appropriate on social media to convey enthusiasm. Avoid overly formal or subdued phrasing.
• •Champion Inclusivity Actively: Consistently reiterate the brand's commitment to all sizes. Use phrases like "for every body," "celebrate your unique shape," and avoid industry jargon that might alienate. Showcase diverse models in all communications.
• •Be Authentically Transparent: Share insights into the design process, ethical production, and fabric choices. Let the founder's genuine voice and passion come through.
• •Foster Community Dialogue: Encourage interaction by asking questions, featuring customer styles (with permission), and responding to comments in a warm, personal manner. Make followers feel like part of an exclusive, supportive club.
• •Focus on Empowerment & Joy: Frame messaging around how the clothes make people *feel* – seen, confident, joyful, expressive – rather than just how they look. Steer clear of language focused on "fixing" or "flattering" bodies.

Social Perception

A Champion of Size Inclusivity, Bold & Unique, Ethically Conscious, Community-Focused & Empowering, Founder-Driven, High Quality

Copy Examples

• •Headline: Dare to Wear You. Body: Tired of blending in? Tamara Malas designs are for the bold, the vibrant, the unapologetically you. Ethically made, exceptionally designed. #TamaraMalas #BeSeen
• •Headline: Your Style, Your Rules. Sizes 0-36. Body: We believe fashion is for *every* body. Discover unique pieces that celebrate your individuality and make you feel incredible. Because you deserve to shine. #InclusiveFashion #SlowFashionForAll
• •Headline: Not Just Clothes, They're Statements. Body: Crafted with joy and intention in NYC. Our limited-run collections are made to last, spark conversations, and empower you to express your truest self. What will your outfit say today? #EthicalStyle #TamaraMalasNYC
• •Headline: Welcome to the Anti-Boring Wardrobe. Body: Life's too short for dull clothes. Embrace playful prints, luxurious textures, and designs that are as unique as you are. Join our community of fashion lovers who aren't afraid to stand out. #FunFashion #CommunityLove
• •Headline: Dress Like Nobody's Watching (But They Will Be). Body: Feel the confidence of unique, ethically-made designs that let your personality pop. At Tamara Malas, we're redefining fashion, one joyful, size-inclusive piece at a time. #OwnYourStyle #MadeInNYC