Brand Tone

Authentic & Traditional, Natural & Earthy, Effortlessly Chic & Stylish, Feminine & Light, Comfort-Oriented

Brand Values

• •Craftsmanship & Quality
• •Tradition & Heritage
• •Natural Materials & Sustainability (implied)
• •Style & Aesthetics
• •Comfort

Best Practices

• •Emphasize Heritage: Consistently weave in 'Handmade in Spain,' 'Since 1978,' and 'Artisan Tradition' to reinforce authenticity and quality.
• •Focus on Natural Elements: Use descriptive language that evokes the feel of natural materials (e.g., 'soft leather,' 'breathable jute,' 'earthy tones') and the Mediterranean lifestyle (e.g., 'sun-drenched,' 'coastal breeze,' 'island escape').
• •Maintain an Elegant yet Relaxed Voice: The tone should be sophisticated but approachable, reflecting an effortless European chic. Avoid overly casual slang or overly technical jargon.
• •Show, Don't Just Tell, Comfort: Instead of just saying 'comfortable,' describe the *feeling* or *experience* of wearing the shoes (e.g., 'cushions every step,' 'light enough for all-day wear,' 'your feet will thank you').
• •Visual Storytelling Alignment: Ensure copy always complements the visual identity. If images are light, airy, and natural, the copy should echo that feeling. Use words that paint a picture consistent with the brand's aesthetic.

Social Perception

Positive (among target audience), Niche Appeal, Associated with Summer/Warm Weather, Quality and Comfort Expectation, Low Mainstream Awareness

Copy Examples

• •Headline: Walk with Spanish Soul. Body: Discover Tamales: handcrafted espadrilles made with natural jute and the finest leather since 1978. Step into tradition, step into comfort.
• •Headline: Your Summer Story Starts Here. Body: Sun-kissed days and balmy evenings deserve the perfect companion. Our authentic Spanish espadrilles bring effortless Mediterranean style to every adventure. Find your Tamales.
• •Headline: The Art of Handmade. The Joy of Wearing. Body: Each pair of Tamales shoes is a testament to generations of Spanish craftsmanship. Feel the difference quality materials and passionate artisans make.
• •Headline: Naturally Beautiful. Naturally You. Body: Embrace the simple elegance of natural fibers. Tamales espadrilles and sandals are designed for timeless style and everyday comfort.
• •Headline: From Spain, With Love & Leather. Body: Since 1978, Tamales has woven tradition into every stitch. Experience the authentic comfort and enduring style of our handcrafted footwear.