Brand Tone

enthusiastic, youthful, and affectionate

Brand Values

• •Passion and Fandom
• •Exclusivity and Uniqueness
• •Joy and Delight
• •Customer Experience

Best Practices

• •Embrace the Fandom: Always write from the perspective of a true fan. Use character names, reference their personalities, and share in the excitement. The "we get it" attitude builds a strong community bond.
• •Maintain Visual and Verbal Synergy: Ensure the "kawaii" and enthusiastic tone of the copy is always matched by bright, high-quality, and playful visuals. Every photo, graphic, and video should feel like it belongs in the Talykas universe.
• •Personalize Interactions: When replying to comments or DMs, use a friendly and personal tone. Address users by their names, use emojis, and answer as an individual, not a corporation. This reinforces the "run by a fan" value.
• •Prioritize "Feeling" in Descriptions: While product specs are important, lead with the emotion. Instead of "ceramic mug," start with "a hug in a mug." Describe how the product will make the customer feel—joyful, organized, cute, etc.
• •Encourage and Showcase User Content: Actively ask customers to share photos with their Talykas products using a specific hashtag. Reposting this content on Instagram stories or the feed will build social proof and strengthen the community, making customers feel like part of the brand's story.

Social Perception

Highly positive within its community; trust built through professional website and active Instagram; lack of broad, third-party reviews is a potential weakness.

Copy Examples

• •✨ New arrival alert! ✨ Your new favorite Kuromi planner just arrived! 💜 Perfect for organizing your day with a touch of rebellion and lots of cuteness. Get yours before it sells out! Link in bio to fall in love. #Talykas #Kuromi #SanrioBrazil #CuteStationery #NewArrival
• •Your Daily Dose of Cuteness. Find the most exclusive Hello Kitty and friends treasures. Shop now!
• •💖 A Hello Kitty surprise for you!
• •Name: Hello Kitty Hug Mug Description: Start your mornings with the most beloved hug in the world! This mug is not just an item, it's a moment of affection in your day. Made with high-quality ceramic, it's perfect for your coffee, tea, or hot chocolate. An ideal gift for the Sanrio fan in your life (or for yourself, of course!).
• •Packing Maria's super cute order! ✨ Thank you for your trust! 💖