Brand Tone

Warm and Welcoming, Curated and Stylish, Community-Focused and Relational, Helpful and Personal, Inspiring and Uplifting

Brand Values

• •Customer Connection & Relationships
• •Curated Quality & Style
• •Meaningful Gifting
• •Community Engagement
• •Creating an Experience
• •Evolving with Trends while Maintaining Classic Flair

Best Practices

• •Maintain a Warm, Relational Voice: Always write as if you're speaking to a friend or a valued member of your community. Use welcoming language and show genuine interest in the customer.
• •Highlight Curation and Quality: Emphasize that products are "handpicked," "curated," or "thoughtfully selected" to convey the care and attention to detail that goes into the inventory.
• •Tell the Story Behind Products/Brand: Share the "why" – the inspiration, the community connection, the intention behind the gifts. This aligns with the value of "gifting a story."
• •Emphasize the In-Store Experience (Even Online): Convey the "escape" and "inviting" atmosphere of the physical store in online communications to build desire for both online and offline engagement.
• •Be Consistent Across All Channels: Ensure the tone, values, and visual aesthetic are harmonious across the website, social media, email marketing, and any in-store signage or communication.

Social Perception

Positive & Appreciative, Community Hub, Aspirational but Accessible, Occasional Service Hiccups

Copy Examples

• •Headline: More Than a Gift, It's a Talulah Belle Moment. Body: Discover curated treasures that speak from the heart. From uplifting home accents to fashion that tells your story, find something special that lasts long after the wrapping is undone. Visit us in-store or online. Call to Action: Find Your Moment
• •Headline: Your Cozy Escape on Main Street. Body: Step into Talulah Belle and leave the everyday behind. We've filled our historic Rochester haven with handpicked apparel, unique gifts, and home décor designed to inspire and delight. Come say hello – we love connecting with our neighbors! Call to Action: Visit Us This Week
• •Headline: The Art of Thoughtful Gifting, Perfected. Body: Searching for that just-right something? At Talulah Belle, every item is chosen with intention, to bring joy and beauty into your life and the lives of those you cherish. Plus, enjoy our complimentary gift wrapping! Call to Action: Shop Gifts
• •Headline: Style That Feels Like You. Body: Talulah Belle offers a fresh take on classic style. Explore our latest arrivals in fashion-forward apparel and accessories that blend current trends with timeless appeal. Because feeling good in what you wear is always in season. Call to Action: Discover New Arrivals
• •Headline: Bringing Beauty Home, One Curated Piece at a Time. Body: Elevate your space with Talulah Belle’s unique selection of home accessories and décor. From captivating gifts to essentials for your daily life, find pieces that add beauty, function, and a touch of joy to your surroundings. Call to Action: Explore Home & Gifts