Brand Tone

Aspirational & Luxurious, Friendly & Approachable, Innovative & Disruptive, Enthusiastic & Playful, Conscious & Caring

Brand Values

• •Sensory Experience/Joy
• •Clean Chemistry & Efficacy
• •Sustainability
• •Community & Customer-Centricity
• •Innovation & Quality
• •Transparency

Best Practices

• •Lead with Sensory Language: Always emphasize the olfactory experience. Use evocative words to describe the unique and luxurious scents, painting a picture of how they make the user feel and transform their home environment.
• •Balance Luxury with Approachability: While highlighting the premium nature of the products, maintain a friendly, warm, and inclusive voice. Avoid jargon or overly formal language that might alienate customers. Think "accessible luxury."
• •Highlight "Clean & Conscious" Credentials Subtly: Weave in the benefits of plant-based, non-toxic, vegan, and eco-friendly ingredients naturally within the copy, rather than making it the sole focus. It’s a core value, but the primary allure is often the scent and experience, supported by these credentials.
• •Embrace Community & Storytelling: Incorporate user testimonials, refer to the "LaundryLab" and co-creation process, and share the brand's origin story. This reinforces the human element and the brand's responsiveness to its customers.
• •Maintain an Enthusiastic and Positive Outlook: Convey genuine passion for the products and the mission to revolutionize laundry. Use uplifting and positive language that reflects the joy and satisfaction the brand aims to bring to its customers.

Social Perception

Highly Positive, Innovative & Modern, Effective for Sensitive Skin, Eco-Conscious Appeal, A Treat/Luxury Item, Engaged Community, Worth the Hype

Copy Examples

• •Headline: Laundry Day, Reimagined. Body: Why settle for mundane when you can indulge? Tallow + Ash transforms your laundry into a ritual of luxury with captivating, perfumer-crafted scents and planet-kind clean. Discover the joy in every wash.
• •Social Media Post: ✨ Your clothes deserve a spa day too! ✨ Our Oud Laundry Shampoo & Conditioner duo wraps your fabrics in a sophisticated embrace of violet, amber, and sandalwood. Non-toxic, vegan, and oh-so-heavenly. What scent are you obsessing over this week? #TallowAndAsh #LuxuryLaundry #ScentedSanctuary
• •Product Description Snippet (for a new scent): Meet 'Celestial Bloom' – our community’s latest co-creation! Imagine sun-drenched petals and a whisper of stardust, all bottled with our signature clean chemistry. Gentle on skin, kind to Earth, and utterly divine. Ready to elevate your everyday?
• •Email Subject: Psst... Your Laundry Routine is Calling for an Upgrade. Body: Tired of the same old laundry grind? At Tallow + Ash, we believe in making every moment count – even laundry! Our plant-powered formulas and designer-inspired scents are here to turn a chore into a cherished moment. Experience the difference.
• •Short Ad Copy: Smell Amazing. Live Clean. Tallow + Ash. Plant-based laundry care with fragrances that will make you actually *look forward* to laundry day. Sensitive skin? We’ve got you. Planet lover? Us too! Try our Discovery Kit.