Brand Tone

Authentic & Rider-Focused, Inspirational & Encouraging, Informal & Engaging, Passionate & Performance-Oriented, Community-Oriented

Brand Values

• •Quality & Durability
• •Progression & Innovation
• •Community & Inspiration
• •Authenticity (Rider-Owned)
• •Accessibility/Affordability (mentioned alongside quality)

Best Practices

• •Always ground the copy in genuine BMX knowledge and passion. Use terminology and address concerns that resonate with real riders.
• •Avoid overly corporate or stiff language. Use a conversational, approachable tone, even when discussing technical product features. Inject humor where appropriate, similar to the YouTube vlogs.
• •Regularly include messages that encourage people to ride, learn, and join the BMX community. Highlight the supportive and fun aspects of the brand and the sport.
• •Use action-oriented language and vivid descriptions that convey the feeling of riding Tall Order products. Let the quality and design speak through the lens of rider experience and progression.
• •Consistently reinforce that the brand is by riders, for riders. Emphasize Sebastian Keep's involvement and the team's input into product design and testing to build trust and credibility.

Social Perception

Respected & Credible, Specialized (Park/Transition Focus), Modern & Rider-Driven, Positive & Engaging

Copy Examples

• •Instagram Post (New Product): Stop scrolling, start RIPPING. 🔥 The new [Product Name] is here to take your park sessions to the next level. Engineered by Bas and tested by the crew, 'cause we only ride what we love. Ready to send it? Link in bio. #TallOrderBMX #BMXParts #RiderOwned #ParkReady
• •YouTube Video Title & Description Snippet (Road Trip): Title: CHAOS & HUGE AIRS! Tall Order Crew Hits [Location]! Description: Packed the van, grabbed the bikes, and sent it to [Location]! 🚐💨 Join Bas, Kieran, and the squad for a week of non-stop riding, questionable decisions, and pure BMX good times. We're all about pushing limits and inspiring YOU to get out there. What are you waiting for? #TallOrderBMX #BMXLife #RideEverything
• •Website "About Us" Snippet: More than just a bike company, Tall Order is a call to get out and ride. Founded by Bas Keep, we pour years of pro riding experience and a genuine love for transition into every frame, part, and piece of apparel we create. We're here to build quality gear that helps you progress, and to share the stoke that is BMX. It’s a tall order, but we’re taller. #TallOrderBMX #InspireAndEnable
• •Facebook Ad (Complete Bike): Your journey to bigger airs and smoother lines starts here. The Tall Order [Bike Model] complete is dialed straight out of the box – high-quality, durable, and designed for pure transition fun. Whether you're just starting or a seasoned park shredder, we build bikes to inspire your next session. Find your ride: [Link] #TallOrderBMX #CompleteBMX #BMXCommunity #ReadyToRoll
• •Product Description (Frame): The [Frame Name] frame: Your foundation for flight. Bas Keep's vision for a high-performance park machine, brought to life. Lightweight yet tough enough for the heaviest sessions, with geometry that just *feels* right when you're blasting a quarter. This isn't just a frame; it's an invitation to go higher. #TallOrderBMX #BMXFrame #TransitionFocused #Progression