Brand Tone

Educational and Authoritative, Compassionate and Caring, Supportive and Empowering, Professional and Trustworthy, Respectful (of ancient wisdom and animals)

Brand Values

• •Holistic Healing
• •Education and Knowledge Dissemination
• •Excellence and Integrity
• •Empowerment of Animal Guardians
• •Pioneering Spirit and Leadership
• •Accessibility
• •The Human-Animal Bond

Best Practices

• •Prioritize Education: Always aim to inform and teach. Even promotional copy should offer a piece of valuable insight or knowledge related to animal acupressure or TCM.
• •Emphasize Expertise and Tradition: Reference the foundations in Traditional Chinese Medicine and the extensive experience of the founders and instructors to build authority and trust.
• •Speak with Compassion: Let the genuine care for animal well-being shine through in the language used. Use words that convey empathy, gentleness, and a deep understanding of animal needs.
• •Empower the Reader: Frame messaging around what the reader can achieve and how they can make a positive impact on their animals' lives. Use action-oriented and encouraging language.
• •Maintain Professionalism and Clarity: Ensure all communications are clear, well-structured, and free of jargon where possible (or explain it well). This reflects the high standard of the education provided.

Social Perception

The Definitive Experts, Highly Reputable and Credible, Providers of High-Quality, Effective Education, Genuinely Committed to Animal Welfare, A Go-To Resource

Copy Examples

• •Headline: Unlock Your Animal's Natural Healing Power. Body: Discover the ancient wisdom of Traditional Chinese Medicine and learn proven acupressure techniques to enhance your horse, dog, or cat's vitality. Our expert-led courses empower you to become a confident partner in their well-being.
• •Headline: Learn from the Pioneers in Animal Acupressure. Body: For over 30 years, Tallgrass has set the standard in animal acupressure education. Join our global community and gain in-depth knowledge from the founders, Amy Snow and Nancy Zidonis, to make a profound difference in animals' lives.
• •Headline: Deepen Your Connection, Enhance Their Health. Body: Acupressure is more than a technique; it's a way to communicate care and support to your animal companion. Our comprehensive resources guide you step-by-step in providing gentle, effective relief and promoting long-term wellness.
• •Headline: The Trusted Path to Animal Acupressure Mastery. Body: From foundational understanding to advanced practitioner skills, Tallgrass offers a complete educational journey. Our TCM-based curriculum is designed to build your expertise and confidence, ensuring you provide the best possible care.
• •Headline: Support Your Animal Through Every Stage of Life. Body: Whether you're looking to soothe anxiety, relieve pain, or boost overall health, animal acupressure offers gentle yet powerful solutions. Explore our books, charts, and courses to learn how you can support their journey to optimal health.