Brand Tone

Supportive, Educational, and Empowering

Brand Values

• •Empathy and Lived Experience
• •Evidence-Based Efficacy
• •The Power of Play
• •Accessibility and Inclusivity
• •Innovation for Good

Best Practices

• •Always Lead with Empathy: Start by acknowledging the parent's emotional journey. Use phrases like "We understand the frustration," "You're not alone," or "Give your child the confidence they deserve." This validates their experience and builds an immediate connection.
• •Balance "Play" and "Science": In every piece of copy, strive to mention both the fun, engaging nature of the product and its scientific credibility. Pair words like "giggles" and "games" with "research-backed" and "therapist-recommended" to appeal to both the parent's heart and mind.
• •Tell the Founder's Story: Weave the founder's origin story into the narrative whenever appropriate. It is the brand's most authentic asset and a powerful differentiator that builds trust and relatability.
• •Focus on the "How" - Empowerment: Clearly explain *how* TalkiPlay empowers the parent and child. Use action-oriented and benefit-driven language. Instead of just "it teaches words," use "it gives you a tool to turn frustration into giggles" or "it helps your child gain the confidence to make new friends."
• •Maintain Audience-Specific Language: Tailor the messaging for each platform. Use a supportive, community-focused tone on Facebook and Instagram. Shift to a more professional, data-driven tone on LinkedIn when addressing educators and clinicians, focusing on terms like "evidence-based," "improving outcomes," and "classroom solution."

Social Perception

TalkiPlay is perceived as a helpful, legitimate, and effective tool for speech therapy at home, an innovative EdTech/Health-Tech solution, and a valuable support system for parents.

Copy Examples

• •Turn Giggles into Words. Feeling the frustration of speech delays? You're not alone. TalkiPlay was created by a mom who's been there. Our fun, screen-free learning tool transforms playtime into talking time, helping your child find their voice, one happy game at a time. Recommended by speech pathologists. Learn more.
• •Empowering Your Child's Voice. The play-based, research-backed tool that makes speech therapy fun.
• •Feeling overwhelmed by the waitlist? Start supporting your child's speech at home today.
• •It may look like a cute toy, but TalkiPlay is a powerful, evidence-based tool designed to make speech practice joyful and effective. Watch as your child explores, plays, and builds confidence, turning everyday objects into their favorite new words.
• •1 in 5 preschoolers experience speech delays, putting a strain on educators and resources. TalkiPlay offers an evidence-based solution for the classroom, turning language practice into an engaging, child-led activity. Let's empower every child to be heard. #EdTech #EarlyChildhoodEducation #SpeechDevelopment