Brand Tone

Empathetic & Caring, Informative & Clear, Supportive & Reassuring, Professional & Trustworthy, Accessible

Brand Values

• •Independence
• •Accessibility
• •Quality & Reliability
• •Customer Focus
• •Innovation
• •Support

Best Practices

• •Focus on Benefits, Not Just Features: Explain how a feature helps the user. Always tie it back to enhancing independence or ease of use.
• •Use Clear, Simple Language: Avoid jargon and complex sentence structures. Prioritize clarity above all.
• •Emphasize Empathy and Understanding: Acknowledge the user's challenges and position the products as genuine solutions. Use words that convey support and care.
• •Be Direct and Informative: Clearly state what the product does and how it works. Provide all necessary information without overwhelming the user. Honesty and transparency build trust.
• •Maintain a Positive and Empowering Voice: Focus on what users can do with the help of the products. Frame the message around empowerment, confidence, and regaining independence rather than dwelling on limitations.

Social Perception

A Specialist Provider, Helpful and Necessary, Trustworthy, Understanding, Niche but Important

Copy Examples

• •Headline: Hear the Time, Live Your Day with Confidence. Body: Don't let poor vision dictate your schedule. Our easy-to-use talking watches clearly announce the time and date at the touch of a button, empowering you to stay independent and in control. Explore our range, designed with your needs in mind.
• •Social Media Post: Tired of squinting at tiny watch faces? Our new [Product Name] features an extra-large, high-contrast display AND a crystal-clear voice. Making time-telling effortless, because clarity matters. #TalkingWatch #LowVisionSupport #EasyToSee
• •Product Description Snippet: Experience the peace of mind that comes with always knowing the correct time. This atomic talking watch automatically sets itself, ensuring accuracy you can rely on. With simple, intuitive buttons and a friendly voice, it’s the perfect companion for everyday independence.
• •Email Subject Line: Reclaim Your Time: Support and Clarity from Talking Watch Shop. Email Body Snippet: At Talking Watch Shop, we understand that telling the time shouldn't be a struggle. That’s why we’re dedicated to providing watches that speak to you, clearly and reliably. Find the support you need with our thoughtful designs.
• •About Us Page Excerpt: For us, it's more than just selling watches. It's about offering a helping hand, a supportive voice, and the tools for greater independence. As a family-run business, we're committed to quality you can trust and service that understands.