Brand Tone

Helpful and Supportive, Innovative and Practical, Approachable and User-Friendly, Professional yet Friendly

Brand Values

• •Innovation
• •Accessibility & Inclusivity
• •Quality
• •Customer Focus & Support
• •Education & Development
• •Personalization & Connection

Best Practices

• •Focus on the "Why": Always circle back to the core benefit for the user – whether it's connection, learning, independence, or a unique experience. Emphasize how the product solves a problem or enhances an aspect of their life.
• •Use Empathetic Language: Especially when addressing users with specific needs (e.g., dementia, low vision, educational support), use language that shows understanding, care, and support. Avoid overly technical jargon.
• •Highlight User-Friendliness: Consistently reassure users that the products are easy to use, regardless of their technical proficiency. Words like "simple," "easy," "just press a button" can be effective.
• •Incorporate a Sense of Wonder and Personalization: For gift items and personal use products, tap into the emotional aspect of hearing a loved one's voice or creating something truly unique. Use words that evoke feeling and connection.
• •Maintain Clarity and Conciseness: While being supportive and friendly, ensure the copy is clear, direct, and easy to understand. Get straight to the point about what the product does and how it helps, reflecting the practical nature of the products themselves.

Social Perception

Positive for Niche Needs, Reliable and Helpful, Innovative and Unique, Good Quality for Price, Aiding Communication and Memory

Copy Examples

• •Say it in your own voice. Because some messages are too special for just ink. Our recordable greeting cards let your loved ones hear your warmth, your laughter, your heart. Perfect for birthdays, milestones, or just because. Send a memory, not just a card.
• •Unlock a world of interactive learning! Our Talking Tiles make lessons stick. Record instructions, sound effects, or vocabulary words. Watch engagement soar as students listen, learn, and speak with confidence. Making every lesson memorable.
• •Clearer days, simpler routines. Our voice-recorded reminders and labels offer gentle guidance for loved ones living with dementia. Support independence and bring peace of mind with familiar voices and easy-to-understand prompts. Helping you care, every step of the way.
• •Make your brand speak for itself. Literally. With Talking Products, embed your unique audio message into unforgettable promotional items. From talking tins to custom sound modules, create a lasting impression that resonates with your audience. Let's make some noise for your brand.
• •At Talking Products, we believe in the power of sound to connect, teach, and assist. From a child's first words to a cherished memory preserved, our innovative voice recording technology brings your world to life. Discover how we can help you share your voice.