Brand Tone

Engaging & Fun, Meaningful & Deep, Supportive & Safe, Trustworthy & Expert-Backed, Relatable & Approachable

Brand Values

• •Connection
• •Honesty & Trust
• •Giving Back
• •Accessibility & Inclusivity
• •Reducing Negative Impacts of Technology
• •Family & Relationships

Best Practices

• •Prioritize 'Connection': Ensure the copy always circles back to the core benefit of fostering deeper, more meaningful connections, whether it's between couples, family members, or friends.
• •Balance Fun with Depth: While the experience should be enjoyable and lighthearted, the underlying purpose is significant. Copy should reflect this by being inviting and engaging, yet also hinting at the profound impact of genuine conversation.
• •Use Inclusive and Empathetic Language: Write in a way that makes everyone feel understood and welcome. Acknowledge common communication struggles with empathy and position the cards as a supportive solution. Avoid jargon and keep the language accessible.
• •Highlight Expert Validation Subtly: While it's important to build trust by mentioning that cards are expert-informed, integrate this naturally rather than making it overly academic. Focus on the *benefit* of this expertise (e.g., 'thoughtfully crafted questions designed for real connection').
• •Encourage Action Towards Interaction: The copy should inspire people to put down their devices and engage with each other. Use active verbs and create a sense of positive anticipation for the experience the cards offer.

Social Perception

Positive Tool for Connection, Icebreaker & Conversation Facilitator, High Quality & Well-Designed, Beneficial for Various Contexts, Good Alternative to Screen Time, Trustworthy Resource

Copy Examples

• •Headline: Tired of 'How was your day?' Body: Dive deeper with Talking Point Cards. Spark laughter, share stories, and truly connect with the people who matter most. Rediscover the joy of genuine conversation.
• •Headline: Put Down the Phones, Pick Up Connection. Body: In a world of screens, create moments that matter. Our conversation starters help families and couples talk, listen, and grow closer, one meaningful question at a time.
• •Headline: More Than Just Cards, It's an Experience. Body: Crafted by experts, loved by families. Talking Point Cards are your key to unlocking deeper understanding, building lasting bonds, and making memories beyond the mundane.
• •Headline: Date Night, Reimagined. Body: Move beyond the usual dinner-and-a-movie. Our Couples Edition sparks intimacy, laughter, and those 'I never knew that about you' moments. Fall in love with conversation all over again.
• •Headline: Bridge the Gap. Build Real Bonds. Body: From curious kids to thoughtful teens, our cards help you navigate important conversations with ease and fun. Nurture open communication and watch your family relationships flourish.