Brand Tone

Confessional, raw, vulnerable, angsty, punk-infused energy, and like indie rock with glitter. Communication feels direct, unfiltered, deeply personal, and like sharing secrets with a close friend.

Brand Values

• •Authenticity & Honesty
• •Vulnerability
• •Catharsis
• •Connection

Best Practices

• •Write Like You Speak: Use a conversational and direct voice. Avoid overly polished corporate language. The tone should feel like a one-on-one conversation with a friend.
• •Embrace Imperfection: Don't be afraid to be vulnerable and share the less glamorous parts of the journey. This reinforces the core value of authenticity. As Celeste has said, the goal is to be an "open book."
• •Lead with Emotion: Center the copy around the feelings and experiences that inspire the music. Whether it's anger, joy, or confusion, emotion is the primary vehicle for connection.
• •Use "I" and "You" Statements: Directly address the audience to create a sense of intimacy and shared experience. Phrases like "You'll be angry together, you'll get your hearts broken together" are powerful.
• •Stay True to the 'Why': Every piece of content should circle back to the core mission: sharing truth and creating authentic connections through music. This ensures that even promotional posts feel genuine and value-driven.

Social Perception

Genuine and relatable artist, an authentic voice in the indie music scene. Praised for candid songwriting and emotionally charged performances, often compared to female-driven punk and indie acts known for unapologetic honesty. Perceived as an artist not afraid to be her true self, fostering a strong bond with an audience valuing realness.

Copy Examples

• •Some songs are for healing. This one is for the moment right before. For the anger, the confusion, and the beautiful mess of it all. 'Return To Sender' is out now. Because sometimes, you just have to send the pain back.
• •The internet is great, but screaming along to songs about our shared anxieties in a crowded room is better. I'm taking the stories and secrets on the road. Come find a piece of yourself in the noise. Tickets on sale Friday.
• •Wear your heart on your sleeve, or in this case, wear my oversharing on your chest. This lyric got me through a Tuesday. Maybe it can help you too. New merch is live.
• •In the studio, turning anxiety into something that sounds a little like glitter and a little like a panic attack. The new album is getting closer. It's honest, it's loud, and it's all true.
• •Tired of pretending? So are we. If you like your indie rock with raw honesty and hooks that hit as hard as the truth, you might like talker. Listen to the new album, 'I'm Telling You the Truth'. No secrets kept.