Brand Tone

sophisticated, scientific, and transparent

Brand Values

• •Transparency
• •Science & Nature Harmony
• •Quality and Purity
• •Sustainability
• •Efficacy

Best Practices

• •Lead with Science, Support with Nature: Always balance the clinical and the organic. Use precise, scientific terms like "hormone-safe," "GMP-certified," and "lipid profile," but pair them with evocative, natural language that describes scents and sourcing (e.g., "stroll through a lush forest," "pasture-raised American cattle").
• •Uphold the "Zero Compromise" Mantra: Every piece of copy should reflect an unwavering commitment to quality. Avoid casual slang or overly trendy phrases. The tone should remain elevated, confident, and direct, reinforcing that the product is a superior choice, not just an alternative.
• •Champion Transparency at Every Turn: Make ingredient lists and sourcing information easy to find and understand. Use copy to educate the consumer on why certain ingredients are used (like tallow) and why others are avoided (like aluminum). The FAQ section is a great example to model.
• •Use Evocative, Sensory Language for Scents: When describing the product's scents, move beyond simple descriptions. Use storytelling to paint a picture and evoke a feeling, as seen in the website's descriptions of "Juniper & Palo Santo" and "Vanilla Santal." This elevates the product from a simple utility to a luxurious experience.
• •Maintain Visual and Textual Cohesion: Ensure that the minimalist, clean, and luxurious feel of the visual branding is perfectly matched by the copy. Sentences should be clear and uncluttered. The message should be as refined as the packaging it describes. Consistency across all platforms is key to building a strong, recognizable brand identity.

Social Perception

A premium, design-forward luxury brand in the wellness and self-care space, perceived as modern, inclusive, trustworthy, and high-quality, appealing to discerning consumers who value purity, scientific validation, and sustainable luxury.

Copy Examples

• •The Ritual, Refined. Your daily routine shouldn't be a compromise. We engineered our essential deodorant with 100% grass-fed tallow and hormone-safe botanicals to offer proven protection without secrets. Experience the harmony of nature and science. #Talgh #CleanDeodorant #SustainableLuxury #Tallow
• •Purity in practice. Science in formulation. Our deodorant is free from aluminum, parabens, and phthalates—because transparency is the ultimate luxury.
• •A Grounding Embrace. Step into a sunlit grove where warm, sweet vanillin mingles with bright mandarin and creamy sandalwood. Our formula, rich in skin-compatible vitamins from grass-fed tallow, provides effective, gentle protection. This is sophisticated care, thoughtfully crafted for all.
• •Tired of "Natural" Deodorants That Don't Work?
• •Complete Transparency Has Arrived. We started Talgh® because we believe you have a right to know what touches your skin. Our hormone-safe, tallow-based formula is ethically sourced and scientifically proven. Swipe to see the pure ingredients we’re proud to use. Shop The Standard.