Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Authentic and Personal, Stylish and Quality-Conscious, Community-Oriented

Brand Values

• •Quality and Craftsmanship
• •Love for Dogs
• •Style and Aesthetics
• •Joy and Adventure
• •Customer Connection
• •Authenticity

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your tone (e.g., friendly, passionate, authentic, stylish), including words to use, words to avoid, and the general feeling you want to evoke. Share this with anyone creating content.
• •Know Your Audience (and Their Dogs!): Understand who you're talking to – fellow dog lovers who see their pets as family and appreciate quality and style. Use language that resonates with them.
• •Tell Your Story (and Marley's): Continue to weave in the personal elements of your brand. Mentioning Marley, sharing behind-the-scenes moments, and talking about your passion makes the brand relatable and authentic.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a product description, or a customer service email, the tone should feel familiar and aligned with the Tales of Marley brand.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, helpful, and enthusiastic tone. Show genuine appreciation for your customers and their dogs. This reinforces the community aspect of your brand.

Social Perception

A provider of high-quality, stylish dog accessories. A trustworthy and passionate small business. A brand for discerning dog owners. A community-focused brand. Reliable and with good customer service.

Copy Examples

• •🐾 Get ready for wagging tails! ✨ Our NEW [Product Name] collection has just dropped, and Marley is already giving it his paw of approval! 😉 Crafted with love and the toughest [Material], these [Product Type - e.g., collars] are perfect for all your adventures together. Swipe to see the stunning new colors! Which one is your favorite? Let us know below! 👇 #TalesOfMarley #NewCollection #DogGear #AdventureReadyDogs #HandmadeWithLove
• •Take on the world, one paw-some adventure at a time, with our [Leash Name] leash! We designed this beauty not just for its eye-catching style, but for its incredible durability, using [Specific Material] that can handle even the most enthusiastic pullers. Because every walk should be a joy, for both of you. ✨
• •💌 A little something special from Marley & the team!
• •Spoil your best friend with style that lasts! собака Tales of Marley offers beautifully handcrafted dog accessories, made with love in Germany. From chic collars to durable leashes, discover the perfect gear for your furry companion's everyday adventures and special moments. Shop now and see the difference quality makes! [Link to website] #DogFashion #QualityDogProducts #TalesOfMarleyDE #HappyDogs
• •(Image: Two different collar designs) Weekend style dilemmas! 🤔 Which look is more your pup: Classic Chic (Left) or Bold & Bright (Right)? Vote now and help us choose Marley's next adventure outfit! 🐶✨ #DogStyle #PollTime #TalesOfMarleyCommunity