Brand Tone

Approachable & Welcoming, Inclusive, Playful & Vibrant, Confident & Empowered, Quality-Conscious & Creative

Brand Values

• •Inclusivity
• •Approachability
• •Quality & Craftsmanship
• •Community
• •Empowerment
• •Thoughtful Design & Experience

Best Practices

• •Prioritize Inclusive Language: Always use welcoming and open language that speaks to a diverse audience. Avoid jargon or exclusionary terms that might alienate newcomers to craft beer. Emphasize that TALEA is for everyone.
• •Keep it Bright and Positive: Reflect the physical aesthetic of the taprooms in the copy – make it vibrant, cheerful, and optimistic. Use positive framing and highlight the enjoyable aspects of the TALEA experience.
• •Lead with Flavor and Approachability: When describing beers, focus on the fruit-forward, low-bitterness qualities and the enjoyable, accessible taste profiles. Connect flavors to familiar and positive experiences (e.g., "tastes like a tropical vacation").
• •Weave in Core Values Naturally: Subtly reinforce what TALEA stands for – being women-owned, community-focused, and dedicated to quality – without being overly preachy. Let the actions (events, collaborations, sourcing) and the welcoming environment speak alongside the words.
• •Engage Authentically: Respond to comments and messages in a friendly, genuine, and helpful manner. Foster conversation and make followers feel like part of the TALEA community. Share user-generated content to show real people enjoying the brand.

Social Perception

TALEA Beer Co. is generally perceived very positively as a breath of fresh air in the craft beer scene. Customers and media alike highlight and appreciate its women-owned status and its explicit mission of inclusivity. They are seen as successfully challenging the stereotypical brewery environment by creating bright, stylish, and welcoming taprooms. Their beers are recognized for being fruit-forward, low in bitterness, and appealing to a broader audience beyond traditional craft beer enthusiasts. This approach is often lauded as innovative and a smart way to attract new consumers to craft beer. Collaborations and community engagement further enhance their positive image. While a small segment of traditional craft beer drinkers might find their offerings less aligned with their preferences for intense bitterness or classic styles, the overall perception is that TALEA is successfully carving out a unique and much-needed niche. The brand is viewed as modern, vibrant, and mission-driven.

Copy Examples

• •☀️ Taste the sunshine! Our new 'Berry Bliss' Sour is bursting with juicy raspberries and a hint of lime. Perfectly tart, refreshingly bright, and just like our taprooms – made for everyone to enjoy. Come grab a pint and let the good vibes flow! #TALEABeer #FruitedSour #NYCBeer #InclusiveCraftBeer #DrinkLocal
• •Find your flow, then find your flavor! 🧘‍♀️🍺 Join us for Beer & Flow Yoga this Saturday at our Williamsburg taproom. All levels welcome for an hour of mindful movement followed by your favorite TALEA brew (or coffee!). Making wellness and good beer approachable for all. Link in bio to book your spot! #TALEAYoga #CommunityLove #NYCEvents #CraftBeerForAll #WeekendVibes
• •Beer, but different. At TALEA, we're brewing up easy-to-love beers and creating spaces where everyone's welcome. Discover your new favorite. #WomenOwned #InclusiveBrewery #NYC
• •More Than Just Beer: We started TALEA to shake things up – to create a beer company that felt welcoming to *everyone*. From our fruit-forward brews that even your wine-loving friends will adore, to our bright, airy taprooms designed for good times and great company. Come as you are, there’s a TALEA for you. [Link to Our Story] #CraftBeerRevolution #ComeOneComeAll
• •Meet 'Sun Up' Hazy IPA: Forget bitter, think bright! Sun Up is like a tropical vacation in a can – juicy notes of pineapple and mango with a super smooth finish. It’s the hazy IPA designed to be loved by craft connoisseurs and newcomers alike. Add some sunshine to your cart! #EasyToLove #HazyIPA #TALEABeer