Brand Tone

Playful, exciting, family-friendly, engaging (board game context). Enthusiastic (about Viking culture), historical, somewhat mystical, community-oriented (social media context)

Brand Values

• •Fun, skill development (dexterity and tactical thinking), family togetherness, quality (board game context).
• •Appreciation for history and mythology, craftsmanship, a sense of adventure and strength (social media context).

Best Practices

• •Embrace the "Adventurous & Authentic" Voice: Consistently use language that evokes adventure, history, and a touch of myth. Words like "legend," "saga," "forge," "conquer," "ancient," and "discover" can be powerful.
• •Balance Playfulness with Respect for History: When referencing Viking culture, maintain a respectful tone, even if the product (like the board game) is playful. Avoid clichés that might feel disrespectful to those interested in the historical aspect.
• •Focus on Storytelling: Vikings are synonymous with epic tales. Weave mini-narratives or evocative descriptions into product copy and social media posts to draw the audience in.
• •Know Your Audience Segments: Tailor the tone slightly depending on the platform and product. For the board game, lean into family fun and skill. For general Viking merchandise, lean into authenticity, craftsmanship, and historical/mythological appeal.
• •Create a Glossary of Brand Words: Develop a list of on-brand words and phrases (and perhaps words to avoid) to ensure consistency across all communications, regardless of who is writing the copy.

Social Perception

Highly positive (board game). Perceived as a hub for Viking enthusiasts (social media). The brand is seen as a purveyor of Viking culture and aesthetics.

Copy Examples

• •Headline (Website Banner for the board game): "Unleash Your Inner Viking! Conquer the Valley in the Award-Winning Family Game. Fun, Skill, and Legendary Wins Await!"
• •Social Media Post (New Product - e.g., a drinking horn): "Raise your horns to the heroes of old! Our new, authentically crafted drinking horn is fit for a Viking Jarl. Claim yours and feast like a legend. #VikingLegacy #TalDerWikinger"
• •Product Description (Board Game): "The chieftains are calling! In 'Tal der Wikinger,' outsmart your rivals, skillfully knock down barrels, and claim the most gold! Perfect for family game nights and forging young legends. Winner of the Kinderspiel des Jahres 2019!"
• •Email Subject Line (Promoting Viking-themed apparel): "Forge Your Legend: Wear the Spirit of the Vikings."
• •Instagram Caption (Scenic Viking-related image): "Echoes of the Northmen whisper on the wind. Feel the ancient power and explore our collection, inspired by the sagas. #VikingSpirit #NorseMythology #TalDerWikinger"