Brand Tone

Aspirational, Style-Conscious, Modern and Direct

Brand Values

• •Style/Aesthetics
• •Confidence
• •Variety/Curated Selection
• •Functionality

Best Practices

• •Develop a Central Brand Voice Guide: Clearly document the brand's tone (e.g., aspirational, modern, direct, confident), key messaging pillars (e.g., style as character, timeless elegance, functional design), and target audience. Share this with anyone creating content.
• •Use Consistent Language & Phrasing: While variety is good, certain core phrases and vocabulary that reflect the brand's aspirational and style-conscious nature should be used consistently across all platforms (website, product descriptions, any future social media). For example, words like "elevate," "curated," "signature," "timeless," "modern."
• •Align Visuals and Text: Ensure that the imagery and design used alongside the copy reflect the same modern, stylish, and aspirational tone. Inconsistent visuals can undermine the written message.
• •Focus on "Character" and "Confidence": Continuously weave in the brand's stated goal of helping customers reflect their character and feel confident. Frame product benefits around these core values.
• •Review and Refine Regularly: Periodically audit all customer-facing copy to ensure it still aligns with the defined brand tone and values, especially as new product lines are introduced. Adapt as needed, but always with the core identity in mind. If the brand aims to be broadly appealing, ensure the tone remains inclusive yet distinct.

Social Perception

Largely Unknown, Dependent on Product/Platform

Copy Examples

• •Define Your Moment. Sorviy’s new watch collection blends timeless design with modern precision. For every style, every character. Discover yours.
• •See and Be Seen. Elevate your look with Sorviy sunglasses. Curated styles that speak volumes before you do. Find your signature pair.
• •Carry Confidence. From daily essentials to bold statements, our latest tote bags are designed for life’s every move. Style, meet function. Explore Sorviy.
• •Intelligent Living, Effortless Style. Discover Sorviy home innovations – where cutting-edge tech meets sleek design to simplify your world. Upgrade your everyday.
• •Sorviy: Your Style. Your Statement. Explore curated collections in fashion, accessories, and lifestyle essentials. Shop today and express the character within.