Brand Tone

Elegant, Sophisticated, Traditional, Timeless, Exclusive, Prestigious, Passionate, Artisanal

Brand Values

• •Quality Craftsmanship
• •Exclusivity and Uniqueness
• •Tradition and Heritage
• •Elegance and Style
• •Passion
• •Made in Italy
• •Legacy/Family
• •Subtle Innovation

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in phrases like "Made in Italy," "hand-stitched," "artisanal," "finest materials," and "traditional techniques" to reinforce the core values of quality and heritage.
• •Use Sophisticated and Evocative Language: Opt for vocabulary that conveys elegance, prestige, and exclusivity. Words like "distinguished," "refined," "timeless," "iconic," and "masterpiece" can elevate the perception.
• •Highlight Exclusivity: Mention the limited production runs or the unique aspects of the designs to reinforce the rarity and special nature of owning a Talarico piece.
• •Tell the Story (Subtly): Integrate the narrative of the founder's passion, the brand's history with prominent figures, or the family legacy where appropriate, to add depth and authenticity.
• •Maintain a Professional and Respectful Voice: Given the brand's association with formality and high-level clientele, the tone should always be polished, respectful, and avoid overly casual or colloquial language. It should inspire confidence and reflect the quality of the products.

Social Perception

High-End, Luxurious, Prestigious, Respected, Symbol of Italian Excellence, For the Discerning Gentleman (and increasingly, Gentlewoman), Classic and Timeless

Copy Examples

• •Talarico Cravatte: Where Italian Tradition is Hand-Stitched into Modern Elegance. For over two decades, Talarico Cravatte has been the choice of discerning individuals and global leaders. Each tie, a testament to meticulous Italian craftsmanship, is born from the finest silks and a passion for timeless style. Discover the distinction of true artisanal luxury.
• •The Signature of Prestige: The Talarico "X" Stitch. More than a detail, the hand-stitched "X" is our promise of unparalleled quality and exclusivity. With only three pieces created per design, a Talarico tie is an emblem of individuality and refined taste.
• •From Rome to the World Stage: The Tie That Speaks Volumes. Chosen by presidents and dignitaries, Talarico Cravatte has graced moments of historic significance. Experience the same commitment to excellence and sophisticated design that has made us a symbol of Italian elegance globally.
• •Beyond the Tie: A Legacy of Artisanal Accessories. Maurizio Talarico's vision of elegance extends to a curated collection of scarves, leather goods, and more, now enriched by the fresh perspective of Tiziano Talarico. Each piece carries the heritage of quality and the essence of Italian artistry.
• •Crafted for Today, Cherished for Generations. At Talarico Cravatte, we believe in creating more than just accessories; we craft legacies. Our dedication to fine materials and timeless design ensures each piece can be treasured and passed down, a symbol of enduring style and quality.