Brand Tone

Inspirational, Purpose-Driven, Artisanal, and Customer-Centric

Brand Values

• •Inclusivity and Empowerment
• •Craftsmanship and Quality
• •Purpose and Social Impact
• •Sustainability
• •Celebrating Memories

Best Practices

• •Always connect the product back to the deeper "why." Whether it's a digital portrait or a wooden clock, frame it as a vehicle for celebrating memories, craftsmanship, or social good.
• •Emphasize the human element. Words like "hand-drawn," "handcrafted," "artisan," and "custom-made" reinforce the value of quality and skill over mass production.
• •For consumer-facing copy (portraits), lean into emotional words like "memory," "love," and "celebrate." For corporate or mission-focused copy, maintain a professional yet heartfelt tone, using words like "empowerment," "quality," and "sustainability."
• •Regularly feature the artisans and their stories (with permission) in blog posts and social media. This authenticates the brand's core value of inclusivity and puts a human face to the craft.
• •Ensure that even the purely e-commerce side of the business (digital portraits) links back to the overarching brand story. A simple line in the footer or 'About Us' page, such as "A division of Takshan Creatives, a social enterprise empowering artisans," can bridge the two facets of the brand, creating a more powerful and cohesive identity.

Social Perception

Overwhelmingly positive, perceived as an inspiring and impactful social enterprise, highly-rated in business listings for customized gifts, and known for high customer satisfaction.

Copy Examples

• •More Than a Gift. It's a Story of Purpose. Every custom piece we create is a work of art, crafted with passion by our talented team. At Takshan Creatives, we believe in elegance with a purpose, empowering skilled artisans from diverse backgrounds. When you choose our work, you're not just buying a product—you're supporting a community and celebrating true craftsmanship. #TakshanCreatives #CraftWithPurpose #Inclusivity #ArtisanMade
• •Your Memories, Reimagined by Real Artists. Turn your favorite photos into timeless works of art. Our artists hand-draw every portrait, capturing the smiles, the love, and the moments you never want to forget. Create your unique masterpiece today.
• •Reward Excellence with Gifts that Matter. Move beyond generic awards. Our handcrafted wooden mementos are designed to honor achievement with elegance and purpose. Each piece is sustainably made by our team of skilled artisans, reflecting your company's commitment to quality and social responsibility.
• •The Gift They'll Talk About for Years. Looking for a truly unique and personal gift? Immortalize a special moment with a custom-drawn portrait from Takshan Creatives. Perfect for anniversaries, birthdays, or just because. Upload your photo and let our artists do the rest!
• •Crafting Elegance, Enabling Inclusivity, Rooted in Purpose. Takshan Creatives was born from a simple belief: that great design and a greater purpose go hand-in-hand. Led by founder Jolly Joseph, we are a team of passionate artisans, including individuals with disabilities, dedicated to creating beautiful, eco-friendly wooden products and stunning digital art. Every piece tells a story of dedication, skill, and the power of an inclusive community.