Brand Tone

Aspirational and celebratory, elevated and evocative, appreciative, professional and quality-focused, highlighting elegance and durability.

Brand Values

• •Appreciation & Recognition
• •Quality & Luxury
• •Elegance & Style
• •Memory & Emotion
• •Convenience

Best Practices

• •Lead with Emotion, Support with Quality: Start copy with the emotional benefit (e.g., "Honor a lifetime of love," "Celebrate their success"). Then, follow up with details about the product's quality, brand, and craftsmanship to justify the luxury positioning.
• •Use a Lexicon of Honor and Celebration: Consistently use words like "honor," "celebrate," "tribute," "elegance," "luxury," "unforgettable," and "cherish" to reinforce the brand's core values in all communications.
• •Focus on "The Story" Behind the Gift: Frame products not as items, but as components of a larger story or memory. Whether it's a blog post or a product description, explain how the gift helps create a special moment.
• •Maintain Visual Elegance: Ensure all visuals—from product photography to social media graphics—are clean, professional, and high-quality. The visual tone must match the aspirational language of the copy.
• •Segment and Personalize Messaging: Use data from your app and website to create targeted campaigns. For example, send a reminder for an anniversary or birthday with personalized gift suggestions that reflect a customer's past purchases, enhancing the feeling of a premium, attentive service.

Social Perception

Perceived as a premier destination for high-quality, luxury gifts in Jordan, with high customer satisfaction. It is seen as a reliable source for special occasion items, associated with prestige and recognition.

Copy Examples

• •Time is measured in moments, not minutes. The Navimarin collection, inspired by maritime heritage, blends timeless design with robust performance. A symbol of elegance and precision for the one who charts their own course. Discover the perfect tribute at Takreem. #TakreemGifts #HonorInTime #LuxuryWatches
• •Some scents tell a story. The LELAS collection captures the essence of elegance in every bottle. Gift a memory, an emotion, a signature scent that lingers. Explore our curated perfume sets and make this moment unforgettable. Shop now for exclusive offers. #Takreem #GiftOfScent #LuxuryPerfume
• •Celebrate with Honor. Celebrate with Takreem. This season, give more than a gift—give a cherished memory. Our exclusive collection of curated gift boxes is designed to express what's in your heart. #CelebrateWithTakreem #LuxuryGifting
• •How to Choose the Perfect Sunglasses for Your Face Shape | Takreem Style Guide. The right pair of sunglasses does more than protect your eyes—it defines your style. In this guide, the Takreem team walks you through finding the perfect fit for your face shape from our collection of U.S. Polo Assn. and other luxury brands. Look great, feel confident. Find your perfect pair at takrem.com. #StyleGuide #TakreemTips #LuxuryEyewear
• •Subject: An Unforgettable Gift for an Unforgettable Person. Finding the right way to say 'thank you' or 'I love you' isn't always easy. At Takreem, we specialize in gifts that honor the moments and people that matter most. Explore our new arrivals...