Brand Tone

Friendly and Engaging, Encouraging and Inspirational, Helpful and Informative, Playful and Modern

Brand Values

• •Creativity and Self-Expression
• •Quality and Completeness
• •Customer Satisfaction and Service
• •Accessibility and Inclusivity
• •Joy and Relaxation
• •Originality and Gifting

Best Practices

• •Embrace 'Creative Encouragement': Always aim to inspire and motivate. Use words like 'discover,' 'create,' 'unleash,' 'imagine,' and 'joy.' Frame hobbies not just as activities, but as journeys of self-discovery and relaxation.
• •Keep it Friendly and Approachable: Use a conversational style, like talking to a friend. Address the audience directly (e.g., 'your,' 'you'll find'). Incorporate welcoming phrases and a generally positive, upbeat demeanor, similar to Adam's style on YouTube.
• •Highlight the 'All-in-One' Value: Consistently mention that kits come with everything needed, emphasizing ease and convenience for the user. This removes a barrier to entry for beginners.
• •Show, Don't Just Tell (Visually and Verbally): Use descriptive language that evokes the experience of crafting. Pair copy with vibrant images and videos showcasing the process and the beautiful end results, as seen on their Instagram and YouTube.
• •Incorporate a Sense of Community and Shared Experience: Encourage user interaction, feature customer creations (with permission), and use inclusive language like 'Let's create together!' This builds on the positive customer reviews and fosters a loyal community.

Social Perception

Positive, Reliable, Innovative and Engaging, Family-Friendly, Therapeutic Outlet

Copy Examples

• •Unleash your inner artist! 🎨 Our paint-by-number kits have everything you need to create a masterpiece, even if you've never held a brush before. Relax, unwind, and watch your beautiful artwork come to life. Which design will you choose for your next creative escape? #Takhbivan #PaintByNumbers #CreativeJoy #DIYArt #RelaxAndCreate
• •Sparkle and shine! ✨ Turn tiny diamonds into dazzling art. So satisfying! 😉 Want to try? Link in bio! #Takhbivan #DiamondPainting #CraftTime #Satisfying #GiftIdeas #צאומקוריים (Be original!)
• •Title: Your First Embroidery Project? Easy Beginner's Guide with Takhbivan! 🧵 Description Snippet: Welcome, creative souls! Adam here, and today we're diving into the wonderful world of embroidery. Our kits make it super simple to learn and create something beautiful. Let's stitch together! #Takhbivan #EmbroideryForBeginners #CraftTutorial #DIYHomeDecor #תחביבים (Hobbies)
• •Discover Your Next Hobby with Takhbivan! 🎉 Quality craft kits for all ages. Everything you need, delivered to your door. Get ₪50 in points on your first purchase! [Shop Now Button] (Inspired by existing site offer)
• •Unwind This Weekend with a Touch of Creativity from Takhbivan! 💖