Brand Tone

Inspiring & Encouraging, Friendly & Approachable, Quality & Performance-Focused, Conscious & Responsible

Brand Values

• •Health & Wellness
• •Innovation & Quality
• •Sustainability & Environmental Responsibility
• •Community & Connection
• •Customer-Centricity

Best Practices

• •Emphasize "Active & Healthy": Consistently link hydration with an active, vibrant lifestyle. Use verbs and imagery that evoke movement, energy, and well-being.
• •Maintain a Supportive, Friendly Voice: Write as if you're a knowledgeable and encouraging friend. Use inclusive language ("we're here to...", "join us").
• •Highlight Performance with Purpose: When discussing product features (insulation, leak-proof), connect them back to the user's benefit (e.g., "so you can focus on your workout," "worry-free hydration on the go") and the brand's quality heritage.
• •Integrate Sustainability Naturally: Weave in the message of reducing plastic waste as a core benefit and shared value, not just an afterthought. Frame it as a positive impact customers make by choosing Takeya.
• •Show, Don't Just Tell, the Japanese-Californian Blend: Subtly reflect the Japanese heritage through an emphasis on quality, thoughtful design, and precision, while the Californian side can come through in the active, vibrant, and slightly more casual lifestyle appeal.

Social Perception

Customers generally praise Takeya bottles for their insulation, durability, leak-proof lids, and ease of cleaning. They are seen as a good alternative to competitors and valued for their sustainability efforts, fostering brand loyalty.

Copy Examples

• •Headline: Stay Refreshed, Stay Active. Your Journey, Our Bottle. Body: Life’s an adventure, and Takeya is here to keep you hydrated every step, sip, and summit. Our insulated bottles are designed for your on-the-go lifestyle, keeping your water ice-cold for 24 hours. Make a healthy choice for yourself and the planet. #TakeyaEverywhere
• •Headline: Engineered for Your Best. Built for a Better Planet. Body: Experience the fusion of Japanese design precision and California cool. Takeya bottles deliver superior insulation, leak-proof confidence, and a commitment to reducing single-use plastic. Feel good, drink well, do good.
• •Headline: More Than a Bottle. It's a Commitment to Wellness. Body: Choosing Takeya means choosing to prioritize your hydration and well-being. Join our community in making mindful choices that support an active life and a healthier Earth. What will you fuel today?
• •Headline: Your All-Day Hydration Partner. Hot or Cold, Rain or Shine. Body: From your morning coffee to your post-workout refresh, Takeya’s double-wall insulation has you covered. Enjoy your favorite drinks at the perfect temperature, anytime, anywhere. Durable, stylish, and always reliable.
• •Headline: Sip Sustainably. Make an Impact. Body: Every refill of your Takeya bottle is a step towards a cleaner planet. Join us in the movement to ditch single-use plastics. Our beautifully designed, endlessly reusable bottles make it easy and enjoyable to hydrate responsibly.