Brand Tone

aspirational, friendly, and encouraging

Brand Values

• •Elevating Life's Adventures: They strive to help customers find items they love to enhance their experiences.
• •The Power of Nature: A strong belief that nature is a gift to the mind, body, and soul, essential for human health and a positive mindset.
• •Adventure Fuels the Soul: Emphasizing the human need to embrace new experiences.
• •Growth and Learning: Believing in continuous learning and challenging the mind as essential to high performance.
• •Quality and Durability: Implied through their offering of high-end clothing and gear.
• •Inclusivity: Aiming for apparel that looks great on different body sizes and types, helping to elevate people's moods.
• •Community Support & Local Focus: Positioned as leading the casual active lifestyle revolution in Nova Scotia. They also seem to have a connection with "The Trail Shop," which complements their promotion of an outdoor active lifestyle.

Best Practices

• •Always Inspire: Frame messages to encourage exploration, new experiences, and a connection with nature.
• •Keep it Positive and Uplifting: Use language that evokes joy, well-being, and the mood-boosting power of the outdoors.
• •Be Inclusive and Relatable: Speak to a broad audience, emphasizing that the outdoors and their products are for everyone, regardless of body type or adventure level.
• •Foster Community: Engage with the audience by asking questions, sharing local insights (especially for the Nova Scotia base), and highlighting shared passions.
• •Focus on the "Why": Remind the audience of the intrinsic benefits of outdoor life – mental clarity, physical health, and the thrill of adventure – connecting it back to the brand's core values.

Social Perception

Customers generally perceive Take It Outside positively. They are praised for knowledgeable and friendly staff, great customer service, high-quality products, positive shopping experience and community feel. The brand appears to be well-regarded within its local community in Nova Scotia.

Copy Examples

• •Instagram Post: "Chasing waterfalls or conquering peaks? ⛰️ Wherever your spirit leads, we've got the gear to get you there. What adventure is calling your name this weekend? #TakeItOutside #AdventureReady #ExploreMore"
• •Facebook Ad: "Feel that? It's the call of the wild! At Take It Outside, we believe nature nurtures. Discover apparel that moves with you, from serene forest walks to your everyday hustle. Shop consciously, explore endlessly. #NovaScotiaOutdoors #CasualChicAdventure"
• •Website Homepage Banner: "Elevate Your Everyday. Adventure Awaits. Discover gear that inspires you to Take It Outside."
• •TikTok Video Caption (showing someone happily using their gear): "That feeling when your gear is as ready for adventure as you are! 😎 #OutdoorJoy #TakeItOutsideCA #GearUpGetOut"
• •Email Newsletter Snippet: "Hey [Customer Name], ready to fuel your soul? Our latest arrivals are designed for every path you choose. Because every day is a good day to Take It Outside."